Even if he isn't first party or entirely exclusive, Solid Snake is the great Sony hope, so he's definitely your best candidate. As for a first party...umm...the playstation itself? It's all I see in their commercials that's first party.
You are right, they do need a mascot. I'm not sure if things will ever get back to the Crash days (that thing use to be on so many commercials of theirs back then). I guess Kratos would be the next best thing but I'm not even sure about that. I don't know for some reason I think they need a cutesy character like Nintendo has Mario.
Nintendo has Mario Microsoft has Master Cheif The closest sony has is Kratos or Ratchetmm551144
There isn't any correlation between mascots and commercial success. The tastes of hardcore gamers are so varied that the only way to win a majority of them is to offer a wide variety of games. Look at the two characters mentioned. Master Chief didn't do the Xbox any wonders last generation, and Mario didn't do much to stave the flight of gamers from Nintendo consoles (the marketshare of every Nintendo console inbetween the NES and Wii was only 50% of that of its predecessor) including the GC.
Casual games like Wiiplay and Wiifit are the reason the Wii is so much more successful than the GC and better developer support (Japanese developers not named Tecmo offered tepid support at best to the Xbox last gen) explains the greater success of the X360.
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