I don't get what's the point of this useless strategy?Halo franchise basically popularized this form of advertising but why does a behemoth like Halo need such a campaign?Halo 3 will sell on hype alone then why waste your money on this type of stuff?
Viral marketing especially stuff like Ilovebees.com is only noticed by the hardcore gamers and fanboys. Microsoft needs to target casual gamers and the best way would be in your face type stuff or using major media outlets like MTV, myspace or youtube. The general public would have never found Ilovebees if it wasn't for the fanboys who watched every single frame of the trailer. Why advertize to a group of people who are going to buy your product anyway?
Viral ads are helpful for small indie devs who are trying to create hype not a media machine like Halo. It's one thing to do tie-in with famous products and services but why start a random website thatno even cares about and to display your product in it?
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