What ever happened to the Bloody Roar series?

Bloody Roar was a great fighting game,I loved the characters the story and most of all the gameplay and graphics(at its time)

me and some pals of mine were bored today,and decided to whip out my old copy of bloody roar 3,I keep wondering why isnt there a 5th installment?,I Know the 4th sucked and Bloody Roar 2 was the series high point but I want to know if they will ever make another? and if not why?

It really is a very good series, but I've only been able to really enjoy BR: Primal Fury, for the GC, the others didnt fit too well for me

I think, as good a game as it is, it got blown away by competition such as Soul Calibur, and ended up not receiving the attention it deserved