Quite simply, if a game won't spawn a franchise that they can create an annual multi-platform sequel, they don't want ANY part of it. So says Bobby Kotick, their CEO.
"With respect to the franchises that don't have the potential to be exploited every year across every platform, with clear sequel potential that can meet our objectives of, over time, becoming $100 million-plus franchises, that's a strategy that has worked very well for us," Kotick said in the Gamasutra-attended call later transcribed by Seeking Alpha.
"It's something that we have been very disciplined about. So, while there are lots of promise for a lot of these products that we had in the portfolio, I think, generally, our strategy has been to focus -- especially given the increase in development expenditures on the products that have those attributes and characteristics that we know if we release today, we'll be working on 10 years from now."
Emphasis added was my own.
Man, Activision has just been dishing out the good news lately, haven't they?
Note: I can't even type "The Chronicles of ****: Assault on Dark Athena" on this silly forum without being censored. What's up with that? Sigh.
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