You'd think it'd stop after a while.
Nintendo has denied for the better part of a year a 4k switch version. The media at large got egg on their faces when the OLED was announced, no more than a Switch with a new screen type. That seemed to be the end of it all, but no, someone has to keep the fire burning.
This time, it seems to be beyond the putrid bottom of the barrel that is gaming media. The newest contender? Bloomberg, who claims that 4K dev kits have already been sent out to developers. Surprisingly, it seems that Nintendo saw fit to reply formally to this nonsense on their Twitter account.
A news report on Sept. 30, 2021(JST) falsely claims that Nintendo is supplying tools to drive game development for a Nintendo Switch with 4K support. To ensure correct understanding among our investors and customers, we want to clarify that this report is not true. We also want to restate that, as we announced in July, we have no plans for any new model other than Nintendo Switch – OLED Model, which will launch on October 8, 2021.
That is perhaps the most definitive smackdown of this rumor, or perhaps any rumor, I've seen. And quick, too. You'd think this would have stopped by now. However, it seems that speculation, not facts, are what move the needle. Why is it that this continues to be a rumor? Because the Switch doesn't perform as well on western-developed 3rd party games? Those aren't exactly going to be on Nintendo hardware that much anyway. While Japanese 3rd parties seem to be making a home on the Switch more and more with every passing year (owing as much to Japanese commuter culture as anything else), western developers haven't given Nintendo systems all that much thought in the last 20 or so years. I mean, yeah, we had that brief moment of Wii shovelware, but the lion's share of development has been on Sony and Microsoft's consoles, and t here's nothing to suggest that Nintendo joining the arms race would remedy that situation.
However, I think we all know the real reason for this rumor. The internet has turned media into a cesspool of click-chasing. Who cares if it makes sense, if it would help Nintendo in their business, or even if it's just straight up untrue? "Nintendo Switch 4K coming!" makes for great clickbait. Engagement is the name of the game, even if you're hated.
And the sad part? When the inevitable next Switch console comes out, these tools will feel vindicated, and we'll likely see "[New Nintendo System] 8K coming!" within months of the new system coming out. Taking advantage of the inevitability of new hardware is a great way to never be seen as "technically" lying, even while media's lying their asses off.
Strap yourselves in, people. It's going to get a lot worse before it gets better.
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