Game Companies Current/Future

I have a posing Question: Do you feel comfortable buying a Game that is made by (to yourself) an unknown Company? Would you be willing to let yourself spend your hard earned cash on a Game you think you may like, however you are unsure about as It's made by a upcoming Game Developer.

I myself have thought about purchasing several Games in the past and Im glad I have waiting because they did'nt all turn out great. But If we don't give these Games some backing will there ever be a nice' in the market for New Companies?

Your Views.......

While I do tend to support a few companies more than others, it's certainly not intentional - or at least, it's not because of a predetermined bias towards other companies.