Apple owns 84% of all mobile-gaming revenue

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deleteduser198

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#1 deleteduser198
Member since 2011 • 25 Posts

Pretty incredible.

According to the report, the number of US mobile gamers has gone from 75 million to 101 million, with 69% playing on smartphones and 21% on tablets. The biggest segment of growth, though, is in the segment of paying gamers. They report that the number of paying players has grown to 37 million US mobile gamers, which is 36% of all mobile gamers. That?s a lot of paying customers.

d

This data has been taken from VentureBeat.

Bottom line, this new report points to the fact that while Android has made headway quickly, especially with Amazon?s new tablet, Apple still rules the roost with mobile gamers, and paying mobile gamers at that. It?s satisfying to read this hard data and know that our own opinion of how much better the iOS hardware and app ecosystem is, at least for now, is backed up with numbers.

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El3ctrosisV2

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#2 El3ctrosisV2
Member since 2012 • 180 Posts
Do you ever get bored of worshipping at a faceless company's feet?
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AutoPilotOn

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#3 AutoPilotOn
Member since 2010 • 8655 Posts
I dont really care. I bought serveral iphone games because they were 99 cents and looked awesome. But I never play them. Even the best touch screen controls are still a pain.
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musicalmac

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#4 musicalmac  Moderator
Member since 2006 • 25101 Posts
Pretty substantial numbers. General marketshare means less and less as time goes on. It's the deeper stats that are worth their salt.
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RaIn285

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#5 RaIn285
Member since 2010 • 3010 Posts

Oh_look_its_this_thread_again.jpg.

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red12355

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#6 red12355
Member since 2007 • 1251 Posts
PSP and DS aren't mobile gaming now?
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NVIDIATI

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#7 NVIDIATI
Member since 2010 • 8463 Posts

*Oh look it's THIS thread again*

RaIn285

Take free shots at a competitor while promoting a company of choice, what better way to boost one's ego.

Instead of having real discussions in SW (or at the very least give a place for the trolls and fanboys to battle it out) we have people making these types of threads in their company's safe haven (Apple/Android boards). Generally a strong bias in the sources of both sides with misinformation in every direction.

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Gambler_3

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#9 Gambler_3
Member since 2009 • 7736 Posts

Pretty incredible.

According to the report, the number of US mobile gamers has gone from 75 million to 101 million, with 69% playing on smartphones and 21% on tablets. The biggest segment of growth, though, is in the segment of paying gamers. They report that the number of paying players has grown to 37 million US mobile gamers, which is 36% of all mobile gamers. That?s a lot of paying customers.

d

This data has been taken from VentureBeat.

Bottom line, this new report points to the fact that while Android has made headway quickly, especially with Amazon?s new tablet, Apple still rules the roost with mobile gamers, and paying mobile gamers at that. It?s satisfying to read this hard data and know that our own opinion of how much better the iOS hardware and app ecosystem is, at least for now, is backed up with numbers.

Kid-Atari

USA \\=\\ world. And they used only 200 apps to reach the conclusion? Fail.

What about ad revenue?

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musicalmac

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#10 musicalmac  Moderator
Member since 2006 • 25101 Posts

Take free shots at a competitor while promoting a company of choice, what better way to boost one's ego.

Instead of having real discussions in SW (or at the very least give a place for the trolls and fanboys to battle it out) we have people making these types of threads in their company's safe haven (Apple/Android boards). Generally a strong bias in the sources of both sides with misinformation in every direction.

NVIDIATI
Why does it bother you?
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NVIDIATI

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#11 NVIDIATI
Member since 2010 • 8463 Posts

[QUOTE="NVIDIATI"]

Take free shots at a competitor while promoting a company of choice, what better way to boost one's ego.

Instead of having real discussions in SW (or at the very least give a place for the trolls and fanboys to battle it out) we have people making these types of threads in their company's safe haven (Apple/Android boards). Generally a strong bias in the sources of both sides with misinformation in every direction.

musicalmac

Why does it bother you?

Because what I said above stands true, these types of threads do not belong.

Take for example this thread, the title is "Apple owns 84% of all mobile-gaming revenue" which is not a valid claim. Unless viewed under specific circumstances, such as USA only, top 200 apps, iOS and Android only. Not to mention there is still missing information such as what is being considered for revenue? Are ads included?

After reading the information provided from the TC, the claim in the title remains to be false. Rather misleading and TC is well aware.

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musicalmac

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#12 musicalmac  Moderator
Member since 2006 • 25101 Posts

Because what I said above stands true, these types of threads do not belong.

Take for example this thread, the title is "Apple owns 84% of all mobile-gaming revenue" which is not a valid claim. Unless viewed under specific circumstances, such as USA only, top 200 apps, iOS and Android only. Not to mention there is still missing information such as what is being considered for revenue? Are ads included?

After reading the information provided from the TC, the claim in the title remains to be false. Rather misleading and TC is well aware.

NVIDIATI

To be honest, the very reason the Apple and Google boards exist is to allow the different groups to enjoy their favorite platform in peace. If all it takes is surface-level misleading topic title to get people riled up, that's probably the bigger issue. If you know the TC is aware of the somewhat misleading title, why bother to participate? Do you understand the fundamental disconnect between the problem you perceive and your reaction to that problem? If it's not true, laugh it off and walk away -- you shouldn't let it bug you.

For additional information regarding the topic, here's a link. The title of the article is quite a bit more inflammatory than the title of this thread. It breaks down some of the other bits of information, including in-app purchasing (which accounts for 91% of all revenue on both iOS and Android platforms). It does not explicitly mention ad revenue. I think the focus for this survey was specifically that the number of paying players is on the rise, and that it seems the paying customers are more likely using iOS (and why that may be).

Sometimes a little critical thinking goes a long way. I would encourage you to, rather than lash out at the greater cultural problems between the two boards, investigate and synthesize the available material into something tangible and discussable. And please don't confuse my tone for a mean or angry one, I'm genuinely trying to be helpful.

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musicalmac

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#13 musicalmac  Moderator
Member since 2006 • 25101 Posts

The real source material is listed here. The article is titled, "Share of paying players amongst 101 million American mobile gamers rises to 36%", which confirms my beliefs about the focus of the study related to paying gamers and the reasons for the growth (as indicated in my reply to NVIDIATI).

To quote:

Of all American mobile gamers, 19 million play on an iPhone, which is 28% of all smartphone gamers. An additional 18 million plays games on an iPod Touch. In the tablet gaming space, the iPad is dominant with a share of 60%, or 12.7 million Americans. Apples position is strongest when it comes to revenues. In March 2012, all iOS devices combined earned 84% of mobile revenues generated by the top 200 grossing games in the three stores combined: iPad, iPhone/iPod App Store and Google PlayStore. For both Android and iOS devices, the majority of money is not spent on downloading games but within the games: an astonishing 91% for Android and 91% for iOS games. This share is significantly higher in the US than in Germany and France, where figures are between 73% and 87%. The comparison does not include advertising revenues.Newzoo

The reason this is significant is because developers make a lot more money on Apple's iOS than they do on Google's Android, which means greater resources for future titles and polishing and continuing to support current titles.

There is a lot the above link answers about questions posed here thus far. This is also interesting.

Again, to quote:

Newzoo (www.newzoo.com) is an international market research firm focused purely on the games industry. The company aims to provide the best independent consumer market data across all game platforms and business models. It also operates the global B2B portal Gamesindustry.com and publishes the bi-annual Games Industry Black Book. Newzoos clients include Kabam, SEGA, Nintendo, Blizzard, EA, Gamehouse, Microsoft, SpilGames, ProSieben. GlobalCollect (www.globalcollect.com) is the launch sponsor of Newzoos 2012 series of National Gamers Surveys involving more than 200 topics across all game platforms and business models in western markets as well as emerging markets such as Poland and Turkey.Newzoo
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NVIDIATI

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#14 NVIDIATI
Member since 2010 • 8463 Posts

To be honest, the very reason the Apple and Google boards exist is to allow the different groups to enjoy their favorite platform in peace. If all it takes is surface-level misleading topic title to get people riled up, that's probably the bigger issue. If you know the TC is aware of the somewhat misleading title, why bother to participate? Do you understand the fundamental disconnect between the problem you perceive and your reaction to that problem? If it's not true, laugh it off and walk away -- you shouldn't let it bug you.musicalmac

I think you're missing what I'm getting at. This problem I perceive is the same one I and other users "perceived" when there was just the one mobile phone/gaming board. So instead of ignoring the problem or continuing to entertain the problem (ie a logical answer to the thread), I reached out the community and asked for their input on splitting the boards. At the time some users did not want the boards to be split, but they did want moderators to ensure inflammatory threads would instead go to System Wars. In the end most users seemed to think splitting the boards would be in everyone's best interest. Unfortunately we're faced with the same threads, except now they appear on the board of the thread's bias. So the root of the original issue in the end was not solved.

Yet again these types of threads don't appear on the PS3, Wii or 360 boards, so why should we break the rule for the Apple and Android boards?

You won't see anything such as "Nintendo handheld domination strategy", "Sony overtakes Microsoft and Nintendo in _____", "Microsoft owns __% of all console gaming revenue", etc.

These types of threads are saved for System Wars as they make comparisons with other systems.

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musicalmac

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#15 musicalmac  Moderator
Member since 2006 • 25101 Posts

I think you're missing what I'm getting at. This problem I perceive is the same one I and other users "perceived" when there was just the one mobile phone/gaming board. So instead of ignoring the problem or continuing to entertain the problem (ie a logical answer to the thread), I reached out the community and asked for their input on splitting the boards. At the time some users did not want the boards to be split, but they did want moderators to ensure inflammatory threads would instead go to System Wars. In the end most users seemed to think splitting the boards would be in everyone's best interest. Unfortunately we're faced with the same threads, except now they appear on the board of the thread's bias. So the root of the original issue in the end was not solved.

Yet again these types of threads don't appear on the PS3, Wii or 360 boards, so why should we break the rule for the Apple and Android boards?

You won't see anything such as "Nintendo handheld domination strategy", "Sony overtakes Microsoft and Nintendo in _____", "Microsoft owns __% of all console gaming revenue", etc.

These types of threads are saved for System Wars as they make comparisons with other systems.

NVIDIATI
To start, this thread isn't named, "Apple Dominates Google in Mobile Gaming." Quite honestly, if you truly find this to be that inflammatory:

Bottom line, this new report points to the fact that while Android has made headway quickly, especially with Amazon?s new tablet, Apple still rules the roost with mobile gamers, and paying mobile gamers at that. It?s satisfying to read this hard data and know that our own opinion of how much better the iOS hardware and app ecosystem is, at least for now, is backed up with numbers.Kid-Atari


I don't think the problem lies with the TC. If it really bothers you that much, either do the critical thinking and choose to participated in a targeted way (as I did in my previous post), or choose to remove yourself from what could be an innocuous conversation.

This thread was created for the purpose of sharing a study conducted by an independent group that focuses on gaming. If what is presented bothers you, examine more closely the available information and either come to terms with it, or present what you feel the purpose of the study was, and what it means to end-users.

The biggest problem this board has is its focus on Apple products, and in the gaming world -- that's a lightning rod for unusual amounts of negativity. I'm not sure I'll ever understand it.
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NVIDIATI

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#16 NVIDIATI
Member since 2010 • 8463 Posts

I must have made a mistake in providing an explanation, so in Layman's terms.

This type of thread should be posted in System Wars.

This type thread compares two systems, one of which does not belong on this board.

These types of threads are not accepted and generally not posted on the Wii/Wii U, Playstation 3, Xbox 360, PC, 3DS/DS, PSP/Vita (etc.) boards, instead they will be posted in System Wars.

Hence at the top is clearly says "Cross-platform discussions belong in System Wars."

Yet they appear on both the Android and Apple boards.

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mystic_knight

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#17 mystic_knight
Member since 2003 • 13801 Posts
This article isn't really having a dig at android, its just sales figures, Im sure articles saying the ps3 has more purchases on PSN than xbox live arcade would not be trolling if its objective facts..... It only becomes a system wars topic if the users make it one. Thats why we tell some of the users to take it easy, people take things too personally. Its just figures from a website stating how much sales have been done. No one needs to get defensive on subjects like that. We want people to discuss things civilly, we are not crazed police who want to limit discussions, but we want present discussions to be a civil as possible.
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NVIDIATI

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#18 NVIDIATI
Member since 2010 • 8463 Posts

Yet this thread would promote more discussion in System Wars. Other than the misleading title there is little to discuss, everyone knows Apple is on a roll right now. While this thread may not be the best example, it still lacks the ability to spark discussion.

While the article doesn't dig on android, it does compare it with iOS. This isn't about taking anything personally, but if discussion is to be promoted than this is not the way.

Even in the Rules & FAQ

it says

"Can I make comparisons between Android vs. Apple IOS?
Use the System Wars forum for comparison discussions. "

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mystic_knight

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#19 mystic_knight
Member since 2003 • 13801 Posts

Yet this thread would promote more discussion in System Wars. Other than the misleading title there is little to discuss, everyone knows Apple is on a roll right now. While this thread may not be the best example, it still lacks the ability to spark discussion.

While the article doesn't dig on android, it does compare it with iOS. This isn't about taking anything personally, but if discussion is to be promoted than this is not the way.

Even in the Rules & FAQ

it says

"Can I make comparisons between Android vs. Apple IOS?
Use the System Wars forum for comparison discussions. "

NVIDIATI
I get you, but it's not really a comparison. If it was the case we would not have been disagreeing with you. Its more outlining how much revenue is made on the platform, yes it outlines the competition but i believe for the purpose of this article specifically it does appear to be tame in the sense that its not shouting out iOS has a better userbase etc. Honestly this is why i believe a roll call thread should be made in each board, its not really a topic starter but its just nice to see figures. I suggested that in the android board but no one really responded.
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deleteduser198

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#20 deleteduser198
Member since 2011 • 25 Posts

PSP and DS aren't mobile gaming now?red12355

v

Nintendo 3DS and Vita are actually faring worse than last years fiscal quarter with the DS and PSP. Considering that iOS accounts for 84% of the blue pie; iOS does indeed still rake in majority revenues across all platforms. 3DS and Vita included.

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#21 Gambler_3
Member since 2009 • 7736 Posts

Pretty substantial numbers. General marketshare means less and less as time goes on. It's the deeper stats that are worth their salt.musicalmac
This post clearly tries to disregard the marketshare of android. I responded to this post but it was deleted as "forum invasion".

Musicalmac if this happens again then I am gonna take the matter to customer service. Just because you are a moderator does not mean that you make the rules here, this isnt a "troll android all you can eat forum". If there is any post bringing android into the equation then I will respond to it.

I completely agree with NVIDIATI, such threads are never allowed on the other forums. Since the boards got split it's the iOS forum which keeps bringing up such threads, nobody was even talking about iOS and iphone at the android forums until the google domination thread was made in response to the apple domination thread.

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#22 Gambler_3
Member since 2009 • 7736 Posts

This article isn't really having a dig at android, its just sales figures, Im sure articles saying the ps3 has more purchases on PSN than xbox live arcade would not be trolling if its objective facts..... It only becomes a system wars topic if the users make it one. Thats why we tell some of the users to take it easy, people take things too personally. Its just figures from a website stating how much sales have been done. No one needs to get defensive on subjects like that. We want people to discuss things civilly, we are not crazed police who want to limit discussions, but we want present discussions to be a civil as possible.mystic_knight
It seems you didnt fully read the OP.

Its satisfying to read this hard data and know that our own opinion of how much better the iOS hardware and app ecosystem is, at least for now, is backed up with numbers.

Kid-Atari

So apparently this thread provides numbers that prove how much better iOS is compared to android. Ya right this thread is totally not trying to start anything.

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mystic_knight

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#23 mystic_knight
Member since 2003 • 13801 Posts

[QUOTE="Kid-Atari"]

Its satisfying to read this hard data and know that our own opinion of how much better the iOS hardware and app ecosystem is, at least for now, is backed up with numbers.

Gambler_3

So apparently this thread provides numbers that prove how much better iOS is compared to android. Ya right this thread is totally not trying to start anything.

Im pretty sure thats a quoted comment from the website. Thats not his words although he may be believing that too. I do believe people are looking too much into it. Just take it for what it is. The iOS users love buying games. The android users may not spend as much but there was never an incentive to spend, as you stated earlier the revenue from advertisements was not taken into consideration, if the companies were working at a loss they would have pulled out of the android market. :) We just need to relax a little guys. Hey Kid Atari Start a roll call thread and keep these discussions which provides figures with comparison to other devices there. Gambler How bout you do one for android. Next time if musicalmac or me feel the new threads created will cause too much concern for the users we will move it to the roll call specific to the board. We obviously don't want to hamper the experience of our users but we also would like the users to feel free to discuss most things related to their Mobile OS. Message me or musical mac if something concerns you. In the end we want everyone to be happy, so let us know your thoughts.
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#24 Gambler_3
Member since 2009 • 7736 Posts

PC gaming also makes less revenue than consoles but yet PC gaming is superior. So it's not all doom and gloom for android just because it makes less revenue, devs dont just support one most profitable platform. iOS has a head start over android and it keeps getting new hardware every year unlike consoles so android is unlikely to ever become the PC gaming of smartphone world.

But since when did better gaming = better smartphone? Anyways I would argue that android is superior for gaming for my tastes because I only play games like angry birds, fruit ninja, cut the rope etc which are all virtually the same on both platforms. What really differentiates the 2 platforms is screen size, I rather play games on my nexus S than even the iphone 4S simply because of the screen.

If you ask me I would say the forums shouldnt have been split in the first place. As it is now I dont have any problem just that if such threads are made in the iOS forum then my participation shouldnt be considered forum invasion. Musicalmac also posts in the android forum and tries to defend apple in the pro android threads like mine about the samsung marketshare.

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musicalmac

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#25 musicalmac  Moderator
Member since 2006 • 25101 Posts

This type of thread should be posted in System Wars.

This type thread compares two systems, one of which does not belong on this board.

These types of threads are not accepted and generally not posted on the Wii/Wii U, Playstation 3, Xbox 360, PC, 3DS/DS, PSP/Vita (etc.) boards, instead they will be posted in System Wars.

Hence at the top is clearly says "Cross-platform discussions belong in System Wars."

Yet they appear on both the Android and Apple boards.

NVIDIATI
No, it does not belong on the SW board. I've said it a few different ways. This is absolutely appropriate for the iOS board.
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NVIDIATI

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#27 NVIDIATI
Member since 2010 • 8463 Posts

[QUOTE="NVIDIATI"]

This type of thread should be posted in System Wars.

This type thread compares two systems, one of which does not belong on this board.

These types of threads are not accepted and generally not posted on the Wii/Wii U, Playstation 3, Xbox 360, PC, 3DS/DS, PSP/Vita (etc.) boards, instead they will be posted in System Wars.

Hence at the top is clearly says "Cross-platform discussions belong in System Wars."

Yet they appear on both the Android and Apple boards.

musicalmac

No, it does not belong on the SW board. I've said it a few different ways. This is absolutely appropriate for the iOS board.

Oh yes, just like this thread and others.

A roll call might be needed as the rules don't seem to be clear or at the very least an explanation of how far you're willing to bend them.

Once again, like it says in the FAQ & Rules on both the Apple and Android boards:

"Can I make comparisons between Android vs. Apple IOS?
Use the System Wars forum for comparison discussions."

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NVIDIATI

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#28 NVIDIATI
Member since 2010 • 8463 Posts

[QUOTE="Gambler_3"]

[QUOTE="Kid-Atari"]

Its satisfying to read this hard data and know that our own opinion of how much better the iOS hardware and app ecosystem is, at least for now, is backed up with numbers.

mystic_knight

So apparently this thread provides numbers that prove how much better iOS is compared to android. Ya right this thread is totally not trying to start anything.

Im pretty sure thats a quoted comment from the website. Thats not his words although he may be believing that too.

They appear to be his words as the link provided by mac did not contain that comment.

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deleteduser198

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#29 deleteduser198
Member since 2011 • 25 Posts

[QUOTE="mystic_knight"][QUOTE="Gambler_3"]So apparently this thread provides numbers that prove how much better iOS is compared to android. Ya right this thread is totally not trying to start anything.

NVIDIATI

Im pretty sure thats a quoted comment from the website. Thats not his words although he may be believing that too.

They appear to be his words as the link provided by mac did not contain that comment.

My entire OP was quoted from the website for readers convenience, just to clear up any confusion.
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#30 musicalmac  Moderator
Member since 2006 • 25101 Posts

NVIDIATI
I'm not sure how many more times I can stress that this thread is acceptable. The focus is iOS. This is not a SW thread. This is not a comparison thread. This is about Apple's marketshare, and the TC is not responsible for putting the whole article in the title of the thread. It's up to you to analyze and discuss the information inside.
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deleteduser198

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#31 deleteduser198
Member since 2011 • 25 Posts

Back on topic, it's a bit disheartening to see the likes of Nintendo and Sony getting cannabilized by iOS.

At the same time it's impressive that Apple has come out of nowhere and is somewhat killing Nintendo and Sony, it's sad for a gamer like myself who started on Atari to see these companies struggling with dire losses.

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imprezawrx500

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#32 imprezawrx500
Member since 2004 • 19187 Posts

Back on topic, it's a bit disheartening to see the likes of Nintendo and Sony getting cannabilized by iOS.

At the same time it's impressive that Apple has come out of nowhere and is somewhat killing Nintendo and Sony, it's sad for a gamer like myself who started on Atari to see these companies struggling with dire losses.

Kid-Atari
No it isn't getting the likes of shadowgun for a few bucks is awesome, plus it controls much much better than psp could ever dream of with it's cripple single stick controls. Why do you want to play $50 for a portable game when you can have 90% of the experience for $5? Smartphones are very close to being able to put out graphics as good as current home consoles. The real games are in the living room which make phones an awesome on the go device since you will always have it with you.
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deleteduser198

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#33 deleteduser198
Member since 2011 • 25 Posts
[QUOTE="Kid-Atari"]

Back on topic, it's a bit disheartening to see the likes of Nintendo and Sony getting cannabilized by iOS.

At the same time it's impressive that Apple has come out of nowhere and is somewhat killing Nintendo and Sony, it's sad for a gamer like myself who started on Atari to see these companies struggling with dire losses.

imprezawrx500
No it isn't getting the likes of shadowgun for a few bucks is awesome, plus it controls much much better than psp could ever dream of with it's cripple single stick controls. Why do you want to play $50 for a portable game when you can have 90% of the experience for $5? Smartphones are very close to being able to put out graphics as good as current home consoles. The real games are in the living room which make phones an awesome on the go device since you will always have it with you.

It's sad in the the aspect that I'm witnessing the companies that have gotten me so involved with gaming in the first place spiraling into a drain of muddy irrelevance. Call me sentimenal, but I'll forever have fond memories of Nintendo. If its anything I hope for, it's that they wisen up and release some major IP's on iOS. They would make an insane amount of revenue doing that instead of wasting resources and dumping money into new consoles and handhelds just to accommodate a few of their first party titles. Sure, it would be going the route of SEGA and they would be swimming against their very own principles, but COME ON! A mario, zelda, or metroid titles accessible by over 130 million iOS owners that would gladly shell out $5, $7, or even $10 for a genuine nintendo title on their device? No brainer.
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Gambler_3

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#34 Gambler_3
Member since 2009 • 7736 Posts

Nintendo should release an android gaming phone. I knew it was going to be a stupid idea to release a non smartphone gaming handheld device in 2011, even apple didnt bother with a new ipod.

What you are saying about nintendo releasing games for iphone is just like people who suggested that nintendo should release games for PS2 during the disastrous gamecube era.