I take it that's a dig about how the Wii game is just like the GC one? clever.
Animal Crossing must be an extremely difficult game to advertise. FPS, Action Games, etc, are easy... just show things blowing up. Action shots.
RPGs... just show some of the cutscenes (sell it like a movie).
But how do you sell a Sim? They have no real action shots, except for fishing, catching bugs, shooting down balloons and perhaps visiting the city.
So, they decided to focus on the people who play the game, and once again focus on the 20-something female demo. The commercial is definitely static and boring, but I'm not sure what else they could have done.
Perhaps a series of commercials? "30 seconds with City Folk". They could have had 4 different towns, and 4 people just doing what they do in town (with some snappy editing to cut down the amount of time just walking). Play all 4 commercials in rotation, so that every time the commercial comes on you see something different.
Most importantly... no shots of people sitting on the couch. Ugh.
Log in to comment