Nintendo Ansoff's Matrix

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FremenSquid

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#1 FremenSquid
Member since 2006 • 477 Posts

i was wondering what ppl thought of Nintendo's marketing strategies in terms of ansoff's matrix. Are they diversifying into new markets? Or are they applying to the hardcore gamer market with new products?

Personally, I think they should focus on product devlopment, but they're focusing too much on diversification which could result in loss of current demographics, particularly the hardcore gamer demographic.

I hope this isn't over everyone's heads lol.