For those not familiar with Oprah, welcome to Earth
For everyone else I'll continue
Oprah makes anything a hit. She could have a book about the viscosity of pudding on her show and by the end of the week it would be in the top 5 best seller's list.
Just from Oprah saying "I like this" people rush out in droves and buy one too thinking "well if Oprah likes it it's GOT to be good!"
Nintendo has that same power. Anything Nintendo makes is thought of as good right from the gate with the mentality "well if Nintendo makes it it's GOT to be good!"
The problem is that Nintendo never extends that power to it's third parties. Sure they'll have some on the stage for an E3 or a Tokyo Game Show but when it comes to the REAL meat and potato they're silent (like Oprah with laryngitis, get it? the title? oh nevermind)
You never see Nintendo ads that embrace the third party software, because of this it's forgotten as being inferior.
Ok, know how we all hate getting third party accessories? The awful controllers? the inadequate batteries? The Wiimote add ons? Know how if you're going to buy an accessory or a controller you're going to spend the extra 5 bucks and get the first party item?
Well this is how the software works too. These people trust Nintendo, heck a good chunk call the Wii a Nintendo. "Stop playing with that Nintendo and do your homework!" "Ok, shut off the Nintendo, time for bed" "Grampa thought the Nintendo was a toaster so there's bread stuck in it"
All Nintendo needs to say is "Madden for the Wii is as close to the NFL as you can get and the only place you can play it is on the Nintendo Wii" and these people would gobble it up.
Also let me point out that being reccomended by Oprah is NOT advertising. Commercials run durring Oprah and they don't see sales spikes any different then what is seen during popular shows in her time slot.
Oprah needs to actually feature a product for it to sell into the stratosphere.
That's what Nintendo needs to do. Raving Rabbids can run ads for hours about how it's a great game and it'll sell ok because it's a solid franchise. If Nintendo comes out and says that it supports Raving Rabbids and the only place to play it is the Nintendo family of hardware it's numbers would skyrocket
Nintendo still distances itself from third party devs. The only way they'll accept them is if they merge with them (Namco Bandai) otherwise they're left to fend for themselves. Nintendo is the only company to do this and it has come back to burn them time and time again generation after generation
This is what Nintendo is still not doing and what they must change going forward.
Everyone else sees this too right? It's not advertising that's holding them back right now, it's that they're not embracing the people they're in business with
Log in to comment