From http://www.whattheyplay.com/products/the-world-ends-with-you-for-nintendo-ds/ :
"The World Ends With You is rated "T" by the ESRB and marked for "Fantasy Violence", "Mild Language" and "Suggestive Themes". Though Neku can slash enemies, burn them, or throw objects at them, there's no blood or gore; the game's graphics are very bright and cartoon-like. The characters do curse often, with Neku in particular making use of phrases such as, "who gives a rat's *ss?" The swear words used are not severe, however, and things do not get worse than "b*st*rd." One minor character has a blog titled "F Everything." "
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