Well, Sepewrath, I would agree that gaming has been mainstream for a while in terms of being something that the general public was aware of. Even so, until recently, the majority of big name projects within the industry had been focused on not a widespread audience, but to a specific, but seemingly very reliable, group of people (in short, the 18-35 year old male). For everyone else and even those who were part of that demographic, but didn't care for the content that was presented, there wasn't nearly as much to choose from. Even now, as we've seen systems like the DS and Wii break the mold and in ways change the perception of video games, I still think that there are a few barriers that video games have to overcome before it becomes "mainstream" on the same level as every other source of entertainment, and this will require more efforts that make legitimate attempts to reach out to those that aren't yet interested in video games.
All of that said, that's not exactly what I wanted to talk about. My comment in general was more about addressing the Wii's "Mature" market in particular, and I wanted to touch on something you said with this reply.
What the Wii did was offer something to that part of the mainstream audience that has been ignored for years. However that same basic mainstream, boys club audience is still there and they still respond to the same thing. I mean lets face it, no matter how you try and dress up CoD, one of the most mainstream games on the market, its not a game that my mother or my sister will be interested in playing.Sepewrath
^This was part of my point in regards to developers possibly having to think outside the box with their "Mature" titles on Wii. Let's face it; at least 85% of the M-rated games on the market are about the "shoot shoot kill kill" side of gaming, and the Wii's expanded audience probably isn't one that takes too well with that. If that was the case, they would have been gamers long before the Wii arrived, am I right? :P On the other hand, there are millions of adult gamers out there that have become a part of gaming over the last few years because of ideas like brain training, fitness, and mystery games making a home on systems like the DS and Wii. If you only look at the ESRB rating, then these titles don't come off as "Mature" games, but these are games that are just as approachable, if not moreso, to adults as they are to children. Instead of just presenting themes that are better suited for adults than children, like violence or sex, these games are mature because they are sophisticated and present goals that adults are more likely to take to heart as part of their lives.
I'm just saying that if publishers REALLY want to see a "Mature" Wii market react to their games, it might be a good idea to go about their methods in a different light that just giving a character a gun and seeing if that will sell. That's not to say that the stereotypical M-rated game won't sell on the Wii, but I do think that it's just not what everyone was looking for when they invested in the system. Outside of a true Resident Evil game, I'm not sure that there are any popular M-rated franchises at the moment that would produce surefire, runaway hits on the Wii to begin with. Furthermore, I think this might be one of those circumstances where you can look at the DS and the sales of a game like GTA Chinatown Wars and see that the expanded mature audiences for these two particular systems aren't just looking for the same ol' "Mature" experiences that have been used time and time again with success elsewhere.
In closing, I just think for a system with an "outside the box" approach in reaching out and expanding the market over simply doing more of the same, it just might be a wise move to think "outside the box" in creating content that appeals to this new audience over trying to introduce them to content they originally had no interest in to start off with. There's the idea that the "Mature" Wii audience just doesn't exist, but the more I think about it, I prefer to believe that there is an audience there... but just doesn't want what most within the industry see as "Mature" video games.
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