I remember the DS lite being seen as a huge improvement and being a big help for sales, as it suddenly looked much "cooler" and the screens were much brighter (were they bigger as well? I forget, but I think the screens were bigger), buttons were much better etc.
Having owned a DS, DS lite and DSi, for me the DSi is the best one of the three, but I thought the DS lite made a world of difference by making the games look massively more attractive, better buttons and all the stuff I mentioned above. DSiWare and all the little camera/sound things you can play with are all fine and good, but DS lite was a much bigger leap in terms of improving the system in terms of the features it already had, which for me was more important than adding cameras and image editing stuff etc.
For me, the change to making the machine more cosmetically attractive, as well as making the games look nicer from having a brighter screen means the DS to DS Lite upgrade was more comparable to GBA to GBA SP upgrade.
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