Why are pre-order games $100!!!!??? (Wii U)

I just looked on Gamestop, and all Wii U games for pre-order are $99.99. Someone please tell me this is not possible. Do they do this overcharging on purpose so they can just give people refunds when the real prices come out? There's no way we're about to live in a world where one game costs $100.

Edit: Checked on Amazon and many games are listed at $99.99 on here too, but some are just $59.99 (normal). Is it possible the 100 dollar games come with an extra controller or something. Lord, I hope so.

http://au.gamespot.com/news/nintendo-calls-100-wii-u-game-prices-fictitious-6384443

Its a placeholder price...it will be change once the real price is announced.