Why can't Nintendo produce more systems?

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Firelore29

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#1 Firelore29
Member since 2007 • 4158 Posts

This is mind boggling to me.  I'm not talking exclusively about the Wii.  The DS has been selling out consistently for 2 years and it's still difficult to find them (nearly impossible in Japan).  I can understand having short term shortages like with the Wii because of unexpected demand.  But when the demand is consistent for years it's a pretty good sign that they need  to be producing a lot more systems. 

I think that Nintendo is still expecting sales like with the GC.  Lets take best case scenario here with the Wii.  If Nintendo produces 1 million per month which is what they are working to move up to:

Year 1 - 16 million (4 from launch)

Year 2 - 12 million - 28 total

Year 3 - 12 million - 40 total

Year 4 - 12 million - 52 total

Year 5 - 12 million - 64 total

That's half of what the PS2 sold and best case scenario.  Nintendo needs to go out and buy a bunch of additional warehouses and make a bunch more systems.  There is no reason for the DS to have shortages like it has had and the Wii is moving down the same path.  They will earn back the costs for the new warehouses in a short period.

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Tjeremiah1988

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#2 Tjeremiah1988
Member since 2003 • 16665 Posts
funny that up to now no news coming from the press about this situation . People want theres Wiis already.
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Wintry_Flutist

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#3 Wintry_Flutist
Member since 2005 • 14834 Posts
Because it's good to sell out. It keeps the hype up. Once there's no turn back and the system is established they can produce even more and be sure it will sell constantly.
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Firelore29

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#4 Firelore29
Member since 2007 • 4158 Posts

Because it's good to sell out. It keeps the hype up. Once there's no turn back and the system is established they can produce even more and be sure it will sell constantly.Wintry_Flutist

That's not what economists say...  .... looking for a link.

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Tjeremiah1988

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#5 Tjeremiah1988
Member since 2003 • 16665 Posts

[QUOTE="Wintry_Flutist"]Because it's good to sell out. It keeps the hype up. Once there's no turn back and the system is established they can produce even more and be sure it will sell constantly.Firelore29

That's not what economists say... .... looking for a link.

in this case, its been to long to the point when people are starting to notice and are getting pissed.
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Mac8457

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#6 Mac8457
Member since 2005 • 2624 Posts

[QUOTE="Wintry_Flutist"]Because it's good to sell out. It keeps the hype up. Once there's no turn back and the system is established they can produce even more and be sure it will sell constantly.Firelore29

That's not what economists say... .... looking for a link.

Its called supply and demand....
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Wintry_Flutist

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#7 Wintry_Flutist
Member since 2005 • 14834 Posts

[QUOTE="Wintry_Flutist"]Because it's good to sell out. It keeps the hype up. Once there's no turn back and the system is established they can produce even more and be sure it will sell constantly.Firelore29

That's not what economists say...  .... looking for a link.

So what if the economists say otherwise. One does not need to be an economist to know unless you make sure your system looks hot, it won't sell well. If they make right now all systems needed to supply demand, all the talk about the Wii will die.

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Firelore29

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#8 Firelore29
Member since 2007 • 4158 Posts
[QUOTE="Firelore29"]

[QUOTE="Wintry_Flutist"]Because it's good to sell out. It keeps the hype up. Once there's no turn back and the system is established they can produce even more and be sure it will sell constantly.Mac8457

That's not what economists say... .... looking for a link.

Its called supply and demand....

That you Mr. Economist.  I realize that.  I have a minor in economy.

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Mac8457

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#9 Mac8457
Member since 2005 • 2624 Posts
Apparently you forgot to attend english. Obviously if there is a demand for a product and short supply word will spread and increase the demand somewhat. So please do not try to find your link that says otherwise. There are many schools of thought on economics, and quoting one school's theory on here does not prove you right or other people wrong. Don't waste our time or yours.
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Firelore29

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#10 Firelore29
Member since 2007 • 4158 Posts
[QUOTE="Firelore29"]

[QUOTE="Wintry_Flutist"]Because it's good to sell out. It keeps the hype up. Once there's no turn back and the system is established they can produce even more and be sure it will sell constantly.Wintry_Flutist

That's not what economists say...  .... looking for a link.

So what if the economists say otherwise. One does not need to be an economist to know unless you make sure your system looks hot, it won't sell well. If they make right now all systems needed to supply demand, all the talk about the Wii will die.

... can't find a link but I will.  That's not the way it works.  I realize there is a economic principles where you create artificial demand to increase hype about a product.  The problem is that you have to increase production fairly quickly because otherwise people will buy substitute products which in this case are the PSP or 360/PS3.  There are times throughout the year that sales of certain products like this increase significantly (i.e. tax time and Christmas).   The company needs to fulfill demand during the other parts of the year so that they will have apple supply for those periods.  They will still get the hype you are referring too during the peak sales times.

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Tak963

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#11 Tak963
Member since 2004 • 2063 Posts
Nintendo doesn't want to make the same mistake Sega did. I think they had 10 systems or something on the market, how many are on the market now? 0! Zip! Nadda!
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Wintry_Flutist

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#12 Wintry_Flutist
Member since 2005 • 14834 Posts
[QUOTE="Wintry_Flutist"][QUOTE="Firelore29"]

[QUOTE="Wintry_Flutist"]Because it's good to sell out. It keeps the hype up. Once there's no turn back and the system is established they can produce even more and be sure it will sell constantly.Firelore29

That's not what economists say...  .... looking for a link.

So what if the economists say otherwise. One does not need to be an economist to know unless you make sure your system looks hot, it won't sell well. If they make right now all systems needed to supply demand, all the talk about the Wii will die.

... can't find a link but I will.  That's not the way it works.  I realize there is a economic principles where you create artificial demand to increase hype about a product.  The problem is that you have to increase production fairly quickly because otherwise people will buy substitute products which in this case are the PSP or 360/PS3.  There are times throughout the year that sales of certain products like this increase significantly (i.e. tax time and Christmas).   The company needs to fulfill demand during the other parts of the year so that they will have apple supply for those periods.  They will still get the hype you are referring too during the peak sales times.

I'm sorry, it's the way it's working right now.

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Travo_basic

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#13 Travo_basic
Member since 2003 • 38751 Posts
I think no one expected this kind of sucess with the Wii
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#14 Tak963
Member since 2004 • 2063 Posts
I think no one expected this kind of sucess with the WiiTravo_basic
Wrong. Everyone knew that it would be big.
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Firelore29

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#15 Firelore29
Member since 2007 • 4158 Posts
[QUOTE="Firelore29"][QUOTE="Wintry_Flutist"][QUOTE="Firelore29"]

[QUOTE="Wintry_Flutist"]Because it's good to sell out. It keeps the hype up. Once there's no turn back and the system is established they can produce even more and be sure it will sell constantly.Wintry_Flutist

That's not what economists say...  .... looking for a link.

So what if the economists say otherwise. One does not need to be an economist to know unless you make sure your system looks hot, it won't sell well. If they make right now all systems needed to supply demand, all the talk about the Wii will die.

... can't find a link but I will.  That's not the way it works.  I realize there is a economic principles where you create artificial demand to increase hype about a product.  The problem is that you have to increase production fairly quickly because otherwise people will buy substitute products which in this case are the PSP or 360/PS3.  There are times throughout the year that sales of certain products like this increase significantly (i.e. tax time and Christmas).   The company needs to fulfill demand during the other parts of the year so that they will have apple supply for those periods.  They will still get the hype you are referring too during the peak sales times.

I'm sorry, it's the way it's working right now.

That's because they can't produce enough systems. 

Unfortunatly for Nintendo this does not match with a normal supply and demand model.   In a true supply and demand model when demand increases price increases and a new supply and demand point or equilibrium price is created.  The company can't increase price because it would create a backlash against Nintendo so they need to significantly increase supply.

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Liquid_Courage

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#16 Liquid_Courage
Member since 2003 • 5807 Posts
It took till late March. early April until the 360 was staying on shelves. In other words, this is common with consoles that people actually want to buy.
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Firelore29

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#17 Firelore29
Member since 2007 • 4158 Posts

I think no one expected this kind of sucess with the WiiTravo_basic

I would agree with that but they need to respond faster.  Obviously they could not produce a bunch more Wii's in this short of period but they should not be having this problem with the DS.

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Mac8457

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#18 Mac8457
Member since 2005 • 2624 Posts
[QUOTE="Wintry_Flutist"][QUOTE="Firelore29"][QUOTE="Wintry_Flutist"][QUOTE="Firelore29"]

[QUOTE="Wintry_Flutist"]Because it's good to sell out. It keeps the hype up. Once there's no turn back and the system is established they can produce even more and be sure it will sell constantly.Firelore29

That's not what economists say... .... looking for a link.

So what if the economists say otherwise. One does not need to be an economist to know unless you make sure your system looks hot, it won't sell well. If they make right now all systems needed to supply demand, all the talk about the Wii will die.

... can't find a link but I will. That's not the way it works. I realize there is a economic principles where you create artificial demand to increase hype about a product. The problem is that you have to increase production fairly quickly because otherwise people will buy substitute products which in this case are the PSP or 360/PS3. There are times throughout the year that sales of certain products like this increase significantly (i.e. tax time and Christmas). The company needs to fulfill demand during the other parts of the year so that they will have apple supply for those periods. They will still get the hype you are referring too during the peak sales times.

I'm sorry, it's the way it's working right now.

That's because they can't produce enough systems.

Unfortunatly for Nintendo this does not match with a normal supply and demand model. In a true supply and demand model when demand increases price increases and a new supply and demand point or equilibrium price is created. The company can't increase price because it would create a backlash against Nintendo so they need to significantly increase supply.

Like I said before it depends on what school of thought you are looking at... I personally don't think they need to drastically up supply. Demand high and it is spreading by word of mouth rapidly.
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Mac8457

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#20 Mac8457
Member since 2005 • 2624 Posts
LOL I'm pretty sure they wouldn't mind taking money from stupid people though. So that can't be it. :D
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#21 Nachician
Member since 2006 • 212 Posts
Lol, I'm sorry for calling you stupid Firelore... I'm tired of all the questions about nintendo's productivity
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gooflee

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#22 gooflee
Member since 2005 • 652 Posts
[QUOTE="Travo_basic"]I think no one expected this kind of sucess with the WiiTak963
Wrong. Everyone knew that it would be big.

Not true. People expected PS3 to be flying off the shelves.
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Firelore29

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#23 Firelore29
Member since 2007 • 4158 Posts

Lol, I'm sorry for calling you stupid Firelore... I'm tired of all the questions about nintendo's productivityNachician

I reported you.

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Mac8457

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#24 Mac8457
Member since 2005 • 2624 Posts
Wow, how childish...
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#25 Nachician
Member since 2006 • 212 Posts
Wow, how childish...Mac8457
Hahahaha, true.
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#26 Nachician
Member since 2006 • 212 Posts

[QUOTE="Nachician"]Lol, I'm sorry for calling you stupid Firelore... I'm tired of all the questions about nintendo's productivityFirelore29

I reported you.

I said I was sorry. :S
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Bluestorm-Kalas

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#27 Bluestorm-Kalas
Member since 2006 • 13073 Posts
I'm not going to lie, not being able to find a Wii is starting to piss me off.  I hate going into a store and seeing that bottom shelf, then all them games that I want to play mocking me, I honestly want the Wii so that I don't have to buy like 6 games when I buy it, I mean, when I buy it I'm already at a score of wanting like 7 games.  Madden 07, Red Steel, Zelda, Excite Truck, Trauma Center, and Warioware.  When Sonic comes out it will be like 8, then we have other games coming out...grrrrr.
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Mac8457

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#28 Mac8457
Member since 2005 • 2624 Posts
Anyway, I think we should all stop complaining about the supply. I'm sure they are doing everything they can to push them out. It's not their fault they are all sold within a half an hour (actually it is but you get my point). If you want a wii that bad stop complaining about the supply and just wait outside for one. And if you already have one, why the hell are you complaining about short supply?
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Mac8457

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#29 Mac8457
Member since 2005 • 2624 Posts
I'm not going to lie, not being able to find a Wii is starting to piss me off. I hate going into a store and seeing that bottom shelf, then all them games that I want to play mocking me, I honestly want the Wii so that I don't have to buy like 6 games when I buy it, I mean, when I buy it I'm already at a score of wanting like 7 games. Madden 07, Red Steel, Zelda, Excite Truck, Trauma Center, and Warioware. When Sonic comes out it will be like 8, then we have other games coming out...grrrrr.Bluestorm-Kalas
Yea I'm really pissed off when there is a videogame console with a lot of game I want to buy on it. Curse you GOD!!!!!!!!!!!!!!!!
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Firelore29

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#30 Firelore29
Member since 2007 • 4158 Posts
[QUOTE="Firelore29"]

[QUOTE="Nachician"]Lol, I'm sorry for calling you stupid Firelore... I'm tired of all the questions about nintendo's productivityNachician

I reported you.

I said I was sorry. :S

I did it before you said sorry.  I was just warning you so you could tell someone.

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sonic_spark

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#31 sonic_spark
Member since 2003 • 6196 Posts

[QUOTE="Travo_basic"]I think no one expected this kind of sucess with the WiiTak963
Wrong. Everyone knew that it would be big.

Disagree, no one anticipated this amount of popularity from the Wii.  Just like when the DS Lite came out..

Nintendo knew it'd be bigger than the Gamecube, but that's not saying much.

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hawk2416

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#32 hawk2416
Member since 2006 • 290 Posts
If you wanted a Wii so badly why didn't you stand in line at launch and get one? That's what I did.
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Wintry_Flutist

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#33 Wintry_Flutist
Member since 2005 • 14834 Posts
[QUOTE="Wintry_Flutist"][QUOTE="Firelore29"][QUOTE="Wintry_Flutist"][QUOTE="Firelore29"]

[QUOTE="Wintry_Flutist"]Because it's good to sell out. It keeps the hype up. Once there's no turn back and the system is established they can produce even more and be sure it will sell constantly.Firelore29

That's not what economists say...  .... looking for a link.

So what if the economists say otherwise. One does not need to be an economist to know unless you make sure your system looks hot, it won't sell well. If they make right now all systems needed to supply demand, all the talk about the Wii will die.

... can't find a link but I will.  That's not the way it works.  I realize there is a economic principles where you create artificial demand to increase hype about a product.  The problem is that you have to increase production fairly quickly because otherwise people will buy substitute products which in this case are the PSP or 360/PS3.  There are times throughout the year that sales of certain products like this increase significantly (i.e. tax time and Christmas).   The company needs to fulfill demand during the other parts of the year so that they will have apple supply for those periods.  They will still get the hype you are referring too during the peak sales times.

I'm sorry, it's the way it's working right now.

That's because they can't produce enough systems. 

Unfortunatly for Nintendo this does not match with a normal supply and demand model.   In a true supply and demand model when demand increases price increases and a new supply and demand point or equilibrium price is created.  The company can't increase price because it would create a backlash against Nintendo so they need to significantly increase supply.

Look, no one at Nintendo picks a book, reads and decides to apply some "rule". You learn what's in them to get a minor in economy, but once you're facing the real deal that's different. You won't prove anything by reciting something you've read somewhere. They can't produce all Wiis at once, and that's being very good, it's keeping the Wii in the news, and the momentum won't stop too soon. They don't need to take any risk right now.

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Firelore29

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#34 Firelore29
Member since 2007 • 4158 Posts

If you wanted a Wii so badly why didn't you stand in line at launch and get one? That's what I did.hawk2416

I have one and I love it.  I just want to see Nintendo do well.  To do that they need to increase production significantly across the board.

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Mac8457

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#35 Mac8457
Member since 2005 • 2624 Posts

[QUOTE="hawk2416"]If you wanted a Wii so badly why didn't you stand in line at launch and get one? That's what I did.Firelore29

I have one and I love it. I just want to see Nintendo do well. To do that they need to increase production significantly across the board.

I'm pretty sure Nintendo is doing well considering the sales numbers. They could be doing worse, look at PS3...
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#36 FullMetal22
Member since 2004 • 211 Posts
I honestly don't think Nintendo expected it to sell like this.  I remember many people saying you might be able to walk in on launch day at any time and get one.  I just got mine last weekend and had to stand in line and get a ticket at Target.  They have already sold about half of what the 360 has in a year less of time....that is amazing.
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#37 ROLFCHANK
Member since 2006 • 1085 Posts
if you are REALLY mad that you cant find one in a store, just get on on ebay. including shipping, they seem to be going for about 320 on ebay, which isnt that much higher than retail for a product you cant find in stores. my state has 5% sales tax, so id be paying $275 after tax. however, i refuse to pay more than retail, and i also have $200 in american express checks and a $75 best buy gift card that i plan to buy the wii with anyway. i dont think i buy the artificial supply theory. its probably getting to the point where the short supply would piss people off and turn them off to the wii.
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#38 Lanfeix
Member since 2006 • 459 Posts
well they are increasing there production in april. they cant make a factory over night it takes time to get the machinery and the site set up. i expect them to double or @ least 1.5x the current production level by june
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spidey008

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#39 spidey008
Member since 2002 • 2309 Posts
Maybe it is because Nintendo only has the money to manufactor so many at a time.
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_vacant_

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#40 _vacant_
Member since 2006 • 835 Posts
people are also forgetting that nintendo uses surface shipping, (it being much cheaper)  so perhaps there is a bottleneck in shipping as opposed to an actual production problem.
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#41 pinebark
Member since 2003 • 1501 Posts
Here's the situation:

1. A lot of people want a Wii.
2. These people can't find a Wii.
3. This builds up hype.
4. These people will not, for the most part, purchase a substitute product as the demand for the Wii among this group is inelastic -- they're just going to wait for it.
5. Nintendo makes a lot of money.
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aransom

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#42 aransom
Member since 2002 • 7408 Posts

You guys have been watching too much Star Trek.  Nintendo doesn't have a replicator that they can turn up to 11 and crank out more Wiis.  It takes time to plan out production for something as complicated as the Wii.  The Wii's parts come from many different manufacturers.  You can't retool a factory overnight to increase production.  There might be some part that's being produced as fast as possible and causing a bottleneck.

It doesn't make any sense for Nintendo to withold units just to make demand go up.  Demand is already up, beyond what they expected.  If they don't meet demand they'll lose sales. 

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aransom

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#43 aransom
Member since 2002 • 7408 Posts

Here's the situation:

1. A lot of people want a Wii.
2. These people can't find a Wii.
3. This builds up hype.
4. These people will not, for the most part, purchase a substitute product as the demand for the Wii among this group is inelastic -- they're just going to wait for it.
5. Nintendo makes a lot of money.
ZephyrSB

You left out step 4.5 Nintendo has to make enough units to meet demand before they can make money of the people who are waiting.  It doesn't do them any good to create hype if they can't sell consoles and games.

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mhmendez

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#44 mhmendez
Member since 2005 • 36 Posts

[QUOTE="Tak963"][QUOTE="Travo_basic"]I think no one expected this kind of sucess with the Wiigooflee
Wrong. Everyone knew that it would be big.

Not true. People expected PS3 to be flying off the shelves.

I went to Best Buy last week and there were like 15 PS3 just sitting on the shelf.

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pinebark

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#45 pinebark
Member since 2003 • 1501 Posts

[QUOTE="ZephyrSB"]Here's the situation:

1. A lot of people want a Wii.
2. These people can't find a Wii.
3. This builds up hype.
4. These people will not, for the most part, purchase a substitute product as the demand for the Wii among this group is inelastic -- they're just going to wait for it.
5. Nintendo makes a lot of money.
aransom

You left out step 4.5 Nintendo has to make enough units to meet demand before they can make money of the people who are waiting. It doesn't do them any good to create hype if they can't sell consoles and games.



Sure it does. They can sell plenty, and like I said -- certain people WILL just wait until they can buy one. That's money that they will have at some point in the future. Rest assured that the demand will eventually be met by the supply.