Wii "shortage" officially b.s.

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Atman_Do

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#1 Atman_Do
Member since 2007 • 173 Posts

I was just at a GameStop recently, and not only did they have Nintendo Wiis, they even had used ones for $20 less.

This was a GameStop in a fairly high-traffic metropolitan area, too. I don't understand why this perception of a "shortage" of Wiis continues. Maybe it's just in certain areas?

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cobrax80

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#2 cobrax80
Member since 2003 • 4658 Posts
I wouldn't say it's "officially B.S". It's probably a slow day. Those will all probably be gone in no time. It is also possible they just got new shipments.
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Jaysonguy

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#3 Jaysonguy
Member since 2006 • 39454 Posts

Oh well that's a relief, because they're where you are means they're everywhere in the word

Whew! I feel better now.

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Serraph105

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#4 Serraph105
Member since 2007 • 36092 Posts
well i did see one a few weeks ago in a place that doesnt really sell systems but seriously its usuallyevery fewmonths before i see any on shelves
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bowling-name

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#5 bowling-name
Member since 2007 • 168 Posts
While it may be possible to walk into a store and buy a Wii (depending on the store, the time of day, the city you are in, etc), that the largest online retailers are unable to keep consoles in stock for more than an hour at a time suggests that overall demand continues to outpace supply.
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Atman_Do

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#6 Atman_Do
Member since 2007 • 173 Posts

Oh well that's a relief, because they're where you are means they're everywhere in the word

Whew! I feel better now.

Jaysonguy

Oh, yeah, because the last place a small number of them would sell out if they were really in such amazingly high demand is near a large university.

Riiiiight...

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Jaysonguy

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#7 Jaysonguy
Member since 2006 • 39454 Posts
[QUOTE="Jaysonguy"]

Oh well that's a relief, because they're where you are means they're everywhere in the word

Whew! I feel better now.

Atman_Do

Oh, yeah, because the last place a small number of them would sell out if they were really in such amazingly high demand is near a large university.

Riiiiight...

Because if it's one thing students have it's disposable income?

In other news a store sells food down my street so world hunger is now eliminated

See where I'm going here?

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Atman_Do

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#8 Atman_Do
Member since 2007 • 173 Posts

Because if it's one thing students have it's disposable income?

In other news a store sells food down my street so world hunger is now eliminated

See where I'm going here?

Jaysonguy

Well, considering the number of students I knew that had a PS2 like right after it was released (and it costed more than the Wii does now at the time), I'm going to have to say, "Yes, some do."

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T_Largo

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#9 T_Largo
Member since 2007 • 160 Posts
Yeah...just wait till the Holidays, we'll see how B.S. it is then.
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cobrax80

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#10 cobrax80
Member since 2003 • 4658 Posts
[QUOTE="Jaysonguy"]

Because if it's one thing students have it's disposable income?

In other news a store sells food down my street so world hunger is now eliminated

See where I'm going here?

Atman_Do

Well, considering the number of students I knew that had a PS2 like right after it was released (and it costed more than the Wii does now at the time), I'm going to have to say, "Yes, some do."

You can't judge a worldwide Wii shortage based on one little incident you had at some random Gamestop store. There could many factors as to why there were, as you say, many Wii's there.

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Generic_Dude

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#11 Generic_Dude
Member since 2006 • 11707 Posts

The shortage is clearly forced by Nintendo... it's basically just a matter of mating a Gamecube with a Power Glove, so it's not as though the technology is so advanced that it takes a long time to produce. The demand for the product is clearly high, but a great deal of why this is is the same reason the iPod is popular... hype. It's oddly stylish and trendy to be into the Wii as it's oddly stylish and trendy to have an iPod. Part of what drives this hype is that other people see it's so high in demand that it's not even in stock anywhere. Paradoxically, by Nintendo making less of them, they sell more of them.

Not that I can say I blame them, but I really don't believe that they can't produce them at the rate they sell them. This is the 21st century, you know, and it's been over a hundred years since the human race developed the concept of the assembly line. Not to mention that this is Japan we're talking about, who is about 100 years ahead of America. Robots do everything over there. No excuses from the Big N. It's all planned. And it's working so whatever. It's not like the other consoles didn't get a little help from hype.

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cobrax80

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#12 cobrax80
Member since 2003 • 4658 Posts

The shortage is clearly forced by Nintendo... it's basically just a matter of mating a Gamecube with a Power Glove, so it's not as though the technology is so advanced that it takes a long time to produce. The demand for the product is clearly high, but a great deal of why this is is the same reason the iPod is popular... hype. It's oddly stylish and trendy to be into the Wii as it's oddly stylish and trendy to have an iPod. Part of what drives this hype is that other people see it's so high in demand that it's not even in stock anywhere. Paradoxically, by Nintendo making less of them, they sell more of them.

Not that I can say I blame them, but I really don't believe that they can't produce them at the rate they sell them. This is the 21st century, you know, and it's been over a hundred years since the human race developed the concept of the assembly line. Not to mention that this is Japan we're talking about, who is about 100 years ahead of America. Robots do everything over there. No excuses from the Big N. It's all planned. And it's working so whatever. It's not like the other consoles didn't get a little help from hype.

Generic_Dude

Do you even know what you are talking about? Do you have any links to back up your claims? The shortage is caused by the delay in parts from Taiwan. Add that to the super high demand and you got yourself a long shortage.

http://www.gamingbits.com/content/view/2539/2/

http://www.megagames.com/news/html/console/6moremonthsofwiishortage.shtml

http://www.g4tv.com/thefeed/blog/post/678550/Wii_Shortage_Likely_To_Continue.html

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nowhatisthat

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#13 nowhatisthat
Member since 2003 • 231 Posts
I've seen them at pretty much ever store out here in Oklahoma if anyone is still looking for one message me and we'll work something out.
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dotWithShoes

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#14 dotWithShoes
Member since 2006 • 5596 Posts

The shortage is clearly forced by Nintendo... it's basically just a matter of mating a Gamecube with a Power Glove, so it's not as though the technology is so advanced that it takes a long time to produce. The demand for the product is clearly high, but a great deal of why this is is the same reason the iPod is popular... hype. It's oddly stylish and trendy to be into the Wii as it's oddly stylish and trendy to have an iPod. Part of what drives this hype is that other people see it's so high in demand that it's not even in stock anywhere. Paradoxically, by Nintendo making less of them, they sell more of them.

Not that I can say I blame them, but I really don't believe that they can't produce them at the rate they sell them. This is the 21st century, you know, and it's been over a hundred years since the human race developed the concept of the assembly line. Not to mention that this is Japan we're talking about, who is about 100 years ahead of America. Robots do everything over there. No excuses from the Big N. It's all planned. And it's working so whatever. It's not like the other consoles didn't get a little help from hype.

Generic_Dude

And the poerglove worked beautifully didn't it? I have one around here somewhere, I wonder if I could hook it up to my Gamecube and play Prime 3o n it ... Perhaps if Ibought that aftemarket gamecubne with the dvd player I could, I'd hate to have to force my disc into that lil GC drive. :

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roboccs

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#15 roboccs
Member since 2006 • 7851 Posts

I was just at a GameStop recently, and not only did they have Nintendo Wiis, they even had used ones for $20 less.

This was a GameStop in a fairly high-traffic metropolitan area, too. I don't understand why this perception of a "shortage" of Wiis continues. Maybe it's just in certain areas?

Atman_Do

I'm gonna go out on a limb and say that used Wiis are MORE than $20... Just a thought.

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Cesar_Barba

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#16 Cesar_Barba
Member since 2003 • 3665 Posts
[QUOTE="Atman_Do"]

I was just at a GameStop recently, and not only did they have Nintendo Wiis, they even had used ones for $20 less.

This was a GameStop in a fairly high-traffic metropolitan area, too. I don't understand why this perception of a "shortage" of Wiis continues. Maybe it's just in certain areas?

roboccs

I'm gonna go out on a limb and say that used Wiis are MORE than $20... Just a thought.

He meant less, as in $229.99 USD

But Jaysonguy is right, where I live I have yet to see a Wii in stock anywhere and my co-workers have yet to buy one because they can't find one. Of course, they don't exactly go out of their way to look for one either, but this is the heart of the Silicon Valley.

...Not to mention that this is Japan we're talking about, who is about 100 years ahead of America. Robots do everything over there...Generic_Dude
You're kidding right. Sure there are plenty of things that the robots take care of, but there are so many things that require the human touch. The company I work for has gone to Japan to paint some buildings, not a robot. I wonder if you've been reading too much eroero manga.

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monty_4256

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#17 monty_4256
Member since 2004 • 8577 Posts

it's not so much of a shortage as it just keeps selling out some places faster than others

but by the time the next shipment is sent they will be all gone

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monty_4256

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#18 monty_4256
Member since 2004 • 8577 Posts

[QUOTE="Generic_Dude"]...Not to mention that this is Japan we're talking about, who is about 100 years ahead of America. Robots do everything over there...Cesar_Barba
You're kidding right. Sure there are plenty of things that the robots take care of, but there are so many things that require the human touch. The company I work for has gone to Japan to paint some buildings, not a robot. I wonder if you've been reading too much eroero manga.

pretty sure he was kidding, but they are around 10 years ahead at least, they have no qualms about bringing in new technology, because people mightened know how to use it or anything, they just do it
plus they're all private companies, so unless everything has some kind of technology in it they're gonna be behind the times
wish things were more like that in places over here in ireland

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kasper11

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#19 kasper11
Member since 2005 • 61 Posts
I got one a couple of weeks ago, and that was after weeks of searching in the NYC area. Happened to get lucky on my twice weekly trip to Best Buy, they had just gotten them in and had them at the cashier's counter. They sold out that day, I may have gotten the last one. They don't seem to last on any online stores. Some places may have them, but they are still very difficult to get in a lot of areas and nearly impossible online. Used ones are still going for the price of new ones on ebay/craigslist, a pretty good indication that you can't get new ones easily.
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icarus212001

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#20 icarus212001
Member since 2007 • 2744 Posts
[QUOTE="Jaysonguy"]

Because if it's one thing students have it's disposable income?

In other news a store sells food down my street so world hunger is now eliminated

See where I'm going here?

Atman_Do

Well, considering the number of students I knew that had a PS2 like right after it was released (and it costed more than the Wii does now at the time), I'm going to have to say, "Yes, some do."

or... it could just be that people in your area dont want a wii (i dont know why) or as stated before it could be a brand new shipment...they'll be gone by the end of today. 1 store doesnt represent whats really going on in the world.
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LordAndrew

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#21 LordAndrew
Member since 2005 • 7355 Posts
I'm disappointed by the lack of anything official to back up this "official" claim.
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effthat

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#22 effthat
Member since 2007 • 2314 Posts
[QUOTE="Jaysonguy"]

Oh well that's a relief, because they're where you are means they're everywhere in the word

Whew! I feel better now.

Atman_Do

Oh, yeah, because the last place a small number of them would sell out if they were really in such amazingly high demand is near a large university.

Riiiiight...

[QUOTE="Jaysonguy"]

Because if it's one thing students have it's disposable income?

In other news a store sells food down my street so world hunger is now eliminated

See where I'm going here?

Atman_Do

Well, considering the number of students I knew that had a PS2 like right after it was released (and it costed more than the Wii does now at the time), I'm going to have to say, "Yes, some do."

"costed"? How long you been in college? Also, the average college student seems to have more disposable income than you've been led to believe. It's a ploy they use to get parents to buy them stockpiles of hotpockets. Sure they aren't working fulltime, but they also aren't paying an entire mortgage and usually don't car payments that are very high or insurance payments. This doesn't mean that it's the college students that were buying the PS2s and it also is more logical to have a larger amount of product shipped to a metropolitan area.

Both of you have problems with the arguements you've put forward.

On to the real topic! It is completely false that a company with a limited life product is going to be more profitable by not selling. There are a ton of reasons that the production cannot be ramped up and if you'd like a disertation, give me your email address and I'll write a 3 page report on Nintendo specifically. Nintendo isn't going to make more money in the future by not selling today. Please stop the conspiracy theory of artificial shortages.

Nintendo has sold an average of almost 1 million units a month. They have caught up and quite possibly surpassed the 360 in install rates and have been available for half the time. They use complex interfacing that requires specialized components. Increasing production without decreasing defects is a serious issue in any manufacturing process.

It may be completely accessible in pocket areas. This doesn't mean that the demand on an international scale has been met. The fact that a Wii has been traded in at a store just proves to me that that person doesn't know anything about videogames because a bid on ebay would net them profits instead of taking a huge hit. Trade-ins in general are a big ripoff.

Finally, the OP didn't say that a used Wii was marked at $20. He said that it was $20 LESS. As in selling price of $230.

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Cesar_Barba

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#23 Cesar_Barba
Member since 2003 • 3665 Posts

"costed"? How long you been in college?effthat
I can't believe I missed that, Golden!!!

The fact that a Wii has been traded in at a store just proves to me that that person doesn't know anything about videogames because a bid on ebay would net them profits instead of taking a huge hit. Trade-ins in general are a big ripoff.effthat
I would prefer to think of it as someone who thought they'd be making a killing by reselling the console for a profit, and no one took the bait, and hopefully lost as much money as possible. Then again, there are people that give in to the hype and either don't give the console a fair chance or they find it's just not for them. Though I really like the idea of the would-be scalper loosing money.

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haloagain

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#24 haloagain
Member since 2007 • 33 Posts

I think the situation has gotten better, but not consistently so. There does seem to be regular stock (once ina week ort wo)at the online stores like Amazon, CircuitCity, Toysrus, Bestbuy etc. But when they come in stock they go in a few minutes or a maximum of 30-40 minutes. Obviously the guys who are buying all know when they go in stock. For local stores I had subscribed to http://itrackr.com , but the inventory problems gave a lot of false positives (mostly because stores have been hoarding for weekend sales etc.)

Online stock checks have been very accurate comparatively, and I had alerts set from http://wiialerts.com to my email and cell phone. Last couple of weeks the alerts were dead on and I got 2 Wiis for myself and my GF's brother . Hopefully next time I'll be able to get some more for my Wii less cousins. The alerts make a world of difference.

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effthat

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#25 effthat
Member since 2007 • 2314 Posts

I think the situation has gotten better, but not consistently so. There does seem to be regular stock (once ina week ort wo)at the online stores like Amazon, CircuitCity, Toysrus, Bestbuy etc. But when they come in stock they go in a few minutes or a maximum of 30-40 minutes. Obviously the guys who are buying all know when they go in stock. For local stores I had subscribed to http://itrackr.com , but the inventory problems gave a lot of false positives (mostly because stores have been hoarding for weekend sales etc.)

Online stock checks have been very accurate comparatively, and I had alerts set from http://wiialerts.com to my email and cell phone. Last couple of weeks the alerts were dead on and I got 2 Wiis for myself and my GF's brother . Hopefully next time I'll be able to get some more for my Wii less cousins. The alerts make a world of difference.

haloagain

wiialerts.com...

Now where does anyone get the idea that the wii is available when entire websites are dedicated to tracking shipment and helping people find one?!

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haloagain

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#26 haloagain
Member since 2007 • 33 Posts
[QUOTE="haloagain"]

wiialerts.com ...

Now where does anyone get the idea that the wii is available when entire websites are dedicated to tracking shipment and helping people find one?!

effthat

Yes, the shortage is definitely not "fully" over unless you can go to some site like wiialerts.com and can see all the online retailers listed in green! Right now only one Walmart bundle is in stock for $578. Obviously the bundle is a ripoff so nobody wants it. But when the other cheaper/morepopular ones like the consoles come in stock, the alert probably go instantly and everyone getting the alerts grabs as many as they can.

If you don't have the alerts and just keep going to the stores (like a lot of my friends did before they found out about the alerts)they'll take forever to get one.

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lild1425

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#27 lild1425
Member since 2004 • 6757 Posts
There is without a doubt a shortage of Wiis. I went to 20 stores before I could find one.
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deactivated-62cbf5c22ef38

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#28 deactivated-62cbf5c22ef38
Member since 2004 • 16051 Posts

yea... sorry atman .... there is shortage... so if you do not ahve one and want, that`s ur chance.

I`m in New haven CT and my best friend just got one, by pure luck. And i saw one in target (the last one was being buy)

I was in NY looking for a old game, last weekend.. and i visit around 6 stores No one had a wii..

Now... my country... dominican republic, has around 4 in shelf.. reason: they r ridiculous overprice there, and is still no holidays... :P

So.. what am i getting with this? It depends on where you are an dthe moment. But overall.. there is a huge shortage :)

see u

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walkerctranger

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#29 walkerctranger
Member since 2006 • 1477 Posts
i went to best buy one day, and they had like 30... the next day i came back and they were all sold out
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Atman_Do

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#30 Atman_Do
Member since 2007 • 173 Posts

"costed"? How long you been in college?

effthat

Oh, okay. We want to play grammar Nazi do we?

Also, the average college student seems to have more disposable income than you've been led to believe. It's a ploy they use to get parents to buy them stockpiles of hotpockets.

effthat

Hot Pockets

Sure they aren't working fulltime,

effthat

full-time

but they also aren't paying an entire mortgage and usually don't car payments that are very high or insurance payments. This doesn't mean that it's the college students that were buying the PS2s effthat

I said it was people I knew. They were college students. Go-go gadget reading comprehension.

and it also is more logical to have a larger amount of product shipped to a metropolitan area.

Both of you have problems with the arguements you've put forward.

On to the real topic! It is completely false that a company with a limited life product is going to be more profitable by not selling. There are a ton

effthat

is a ton (Ton is singular, even though it describes a group. This is a rather common error.)

of reasons that the production cannot be ramped up and if you'd like a disertation,

effthat

dissertation

give me your email address

effthat

I don't think so.

and I'll write a 3 page report on Nintendo specifically. Nintendo isn't going to make more money in the future by not selling today. Please stop the conspiracy theory of artificial shortages.

Nintendo has sold an average of almost 1 million units a month. They have caught up and quite possibly surpassed the 360 in install rates and have been available for half the time. They use complex interfacing that requires specialized components. Increasing production without decreasing defects is a serious issue in any manufacturing process.

It may be completely accessible in pocket areas. This doesn't mean that the demand on an international scale has been met. The fact that a Wii has been traded in at a store just proves to me that that person doesn't know anything about videogames

effthat

You really like to make up new compound words, don't you?

because a bid on ebay would net them profits instead of taking a huge hit. Trade-ins in general are a big ripoff.

Finally, the OP didn't say that a used Wii was marked at $20. He said that it was $20 LESS. As in selling price of $230.

effthat

Pot, meet kettle.

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foola12

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#31 foola12
Member since 2005 • 2242 Posts
Hey im plannin to sell mine.. its boring.. but ill wait till atleast SSBB
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bers316

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#32 bers316
Member since 2003 • 59 Posts

I was just at a GameStop recently, and not only did they have Nintendo Wiis, they even had used ones for $20 less.

This was a GameStop in a fairly high-traffic metropolitan area, too. I don't understand why this perception of a "shortage" of Wiis continues. Maybe it's just in certain areas?

Atman_Do

Since a GameStop in your area has wiis, every other store in North America or the rest of the world must have them. This seems like a totally logical extrapolation.

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IceWarrior93

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#33 IceWarrior93
Member since 2007 • 88 Posts
I can't believe I missed a Wii, oh well it's not like I have 250$ in my wallet.
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merch

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#34 merch
Member since 2005 • 4235 Posts
actually nintendo is holding 10% of all the wii shipments they have done they have about 10% from every release of wiis which is about 1000 wiis or so each time so by christmas they should have demand and systems they just want hype to get all supr high as if ur not getting one remember lieing in bussness =sucess.
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The_Gr8_Leon

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#35 The_Gr8_Leon
Member since 2007 • 267 Posts

Shipments of video game consoles come in clusters of 10-20. The Gamestop recently received a shipment. When people realize there was a new shipment, the store becomes a madhouse with people shooting each other to get their hands on a Wii. You went to a Gamestop before the madhouse occured.

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StolenVex

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#36 StolenVex
Member since 2005 • 220 Posts

GameStop has been saturating the markets they're in as much as they possibly can. I worked for them up until about two weeks ago. My store, prior to leaving, had ten Wii systems in stock pretty much consistently since the beginning of September. Its not that demand nationally has dropped suddenly and dramatically, its just that our particular customer base started to dry up. People had already found it, and so we barely heard people asking anymore. Though, I'm fairly certain that will all change with the holiday season... it does every year.

So ya, the current supply may be getting better, but this could also be the calm before the storm.

-SV

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meimnobody

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#37 meimnobody
Member since 2003 • 5565 Posts
Definetly calm before the storm. Lots of gamers on forums admit to waiting till Super Mario Galaxy comes out or Metroid Prime 3 comes out in their terrority.
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NECR0CHILD313

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#38 NECR0CHILD313
Member since 2006 • 7025 Posts
I've only seen a Wii on the shelf once, and when I went back to pick it up for a friend (who was going to pay me back, I launch-camped for mine ;) ) it was already gone.
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ghostjga

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#39 ghostjga
Member since 2005 • 465 Posts

I'll have to agree with the TC... At least in Japan.

The biggest retailer here in Osaka is Yodobashi and their usually the ones with their stocks flowing fast (since its easily accessed compared to small shops).

The Wii has constantly been sold out up till probably 2 months ago. Now you can just walk in and buy one. They have loads of them in the back (visible behind the counter).

DS Lites on the other hand are still sold out in Yodobashi... hahaha...

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effthat

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#40 effthat
Member since 2007 • 2314 Posts
[QUOTE="effthat"]

"costed"? How long you been in college?

Atman_Do

Oh, okay. We want to play grammar Nazi do we?

Also, the average college student seems to have more disposable income than you've been led to believe. It's a ploy they use to get parents to buy them stockpiles of hotpockets.

effthat

Hot Pockets

Sure they aren't working fulltime,

effthat

full-time

but they also aren't paying an entire mortgage and usually don't car payments that are very high or insurance payments. This doesn't mean that it's the college students that were buying the PS2s effthat

I said it was people I knew. They were college students. Go-go gadget reading comprehension.

and it also is more logical to have a larger amount of product shipped to a metropolitan area.

Both of you have problems with the arguements you've put forward.

On to the real topic! It is completely false that a company with a limited life product is going to be more profitable by not selling. There are a ton

effthat

is a ton (Ton is singular, even though it describes a group. This is a rather common error.)

of reasons that the production cannot be ramped up and if you'd like a disertation,

effthat

dissertation

give me your email address

effthat

I don't think so.

and I'll write a 3 page report on Nintendo specifically. Nintendo isn't going to make more money in the future by not selling today. Please stop the conspiracy theory of artificial shortages.

Nintendo has sold an average of almost 1 million units a month. They have caught up and quite possibly surpassed the 360 in install rates and have been available for half the time. They use complex interfacing that requires specialized components. Increasing production without decreasing defects is a serious issue in any manufacturing process.

It may be completely accessible in pocket areas. This doesn't mean that the demand on an international scale has been met. The fact that a Wii has been traded in at a store just proves to me that that person doesn't know anything about videogames

effthat

You really like to make up new compound words, don't you?

because a bid on ebay would net them profits instead of taking a huge hit. Trade-ins in general are a big ripoff.

Finally, the OP didn't say that a used Wii was marked at $20. He said that it was $20 LESS. As in selling price of $230.

effthat

Pot, meet kettle.

Mr. Black, you've missed a few...

Seriously though...not BS...shortages can't be blamed completely on Nintendo...Nintendo doesn't have anything to gain by not selling their product...stop with the conspiracy theories...

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aransom

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#41 aransom
Member since 2002 • 7408 Posts

I was just at a GameStop recently, and not only did they have Nintendo Wiis, they even had used ones for $20 less.

This was a GameStop in a fairly high-traffic metropolitan area, too. I don't understand why this perception of a "shortage" of Wiis continues. Maybe it's just in certain areas?

Atman_Do

Your anecdotal evidence means nothing.

No one thought the Wii would sell so well. So why is it so hard for some people to believe that Nintendo also got caught by suprise by the Wii's success? In a recent article I read, Reggie said that before launch they thought they were making too many Wiis. We've got people who don't seem to know anything about economics, or the amount of planning it takes to design build and sell a complicated electronic device, like the Wii, spouting all these crazy theories. Doesn't it make more sense that Nintendo didn't think they'd do so well, and they're still trying to catch up?

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meimnobody

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#42 meimnobody
Member since 2003 • 5565 Posts
The gamecube left some painfull scars on Nintendo's psyche. Also if the wii was going to replicate the success of the DS it would be a slow burn rather then a forest fire of sales. It took over a year for the DS to explode in sales in Japan and the states and europe.
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grandlx2

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#43 grandlx2
Member since 2004 • 458 Posts

wa wa wa zzzzzzzz

i saw a few Wii's maybe like 8 of them the other time at walmart..

the next day they were sold out. haven't seen wii's on it for over 3 months. And i go constantly to walmart for many software/hardware pc/console/tech etc reasons. :)

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feryl06

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#44 feryl06
Member since 2006 • 4955 Posts
My co-worker just bought one and he told me of his experience with people still lined up Sunday morning to get their hands on a Wii at Target. Now come Christmas, I can see the shortage being true.