It's part of "American English" ;)
When English doesn't suit you..... americanize it.
This guy seems to have a good idea of what he's talking about, nice critique of the uses of certain american phrases.
From the above commentary:
"It seems to have reached the US some time in the 1950s and to have become popular in the latter part of that decade. The inverted form I could care less was coined in the US and is found only there. It may have begun to be used in the early 1960s, though it turns up in a written form only in 1966.
Why it lost its negative has been much discussed. It's clear that the process is different from the shift in meaning that took place with cheap at half the price. In that case, the inversion was due to a mistaken interpretation of its meaning, as has happened, for example, with beg the question."
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