Fansubs, bootlegging & scanlations.
I hope anime/manga fans read this because it's a serious issue that effects us. I know it's long but I hope you read through it if you really care about this industry. If you don't read it all, I hope you read atleast a little bit of it or check out the individual paragraphs to see what topic I am talking about.
I've been wanting to talk about this for a long time. This is something very dear to me as a fan of anime & manga. For those of you that don't know, there is a cancer in the anime & manga industry. It isn't simply effecting anime/manga here in the west but also in Japan. Fansubs, bootlegging & scanlations are killing this industry. Anime/manga is one of the few, if not the only industry that is dying because of their "fans". These so called fans are helping to speed up the death of anime & manga by stealing anime/manga by way of downloading or streaming anime of fansubs & English dubs that have been ripped from the licensors and reading scanlations. These people may not realize how this is effecting the industry. That's one of the reasons why I would like to talk about it here. Before I begin I would like to direct you to Greg Ayre's fansub panel on youtube for more information on this from someone that works in the industry. I will talk alot about what he talks about in that panel here. There are also other people in that panel like Chris Ayres, Kyle Hebert, Taliesin Jaffe & Crispin Freeman that chim in on this problem there. I would link it here, but for some reason I can't. Mostly what I'm going to talk about is anime because it's what I am most familiar with.
For those that don't know what fansubs, bootlegging & scanlations are, I will explain it here. Fansubs are when fans of foreign films, shows, ect, that are subtitled by fans. They are usually uploaded to the internet where people either stream or download said media. Bootlegging is when people that are in no way connected to the original creators, authors, artists of video & audio media release said media without the consent or legal authority of the creators of those products. Scanlations are when people scan, translate & edit, mostly anime, from Japanese(or other languages depending on the product) into a different language. Now that I got that cleared up for the few that don't know what those terms mean, I will begin.
If you're a fan of anime you may or may not be aware of how now is the worst time in anime/manga history. Just in anime alone here in the west companies like ADV Films, Central Park Media, Geneon USA, all died here in the west in the last five years. Other companies like Bandai Entertainment have laid off a substanial amount of employees since then. Gonzo is 30 million in the red. Bang! Zoom Entertainment's CEO, Eric Sherman said last April that the company will likely stop producting English dubs in 2011 if the industry doesn't start showing signs of improvement. He also made a direct correlation to the deaths of ADV Films, Central Park Media & Geneon USA to the "fans" not buying licensed anime from them here in the west. He also said that "anime is going to die" if fans don't start buying anime from studios that license anime. This is a real threat & not just a scare tactic to get people to buy stuff. You may also have noticed that on television many channels are starting to shed anime from their programming. Cartoon Network ended Toonami, their anime block in 2008 because not enough people were watching it. Now what replaced it? CNReal, shows like Destroy Build Destroy & Dude what would happen? replaced it. So anime fans, what would you rather watch? G4 completely got rid of Anime Unleashed, their anime block back in 2006. What replaced it are reruns of shows like Cops, Cheaters, ect. So anime fans what would you rather watch? IFC & Starz Edge no longer air full anime series on their networks anymore. Every now & then they will show a movie, but that's it. IFC recently brought back Hell Girl & Speed Grapher, testing the waters to see if they wanted to get back into showing anime, but now it's no longer there. Adult Swim used to show anime every night, now it's only on once a week. These are all examples of how anime is dying.
One thing I've read is that people who watch fansubs say that they watch them, but when they are released here they will buy them. This is simply not true. Shows like Naruto & One Piece are good examples of how this isn't true. One Piece is the most illegally streamed & downloaded show in the world. The fact that One Piece & Naruto didn't sell well is because of fansubs & bootlegging. People simply aren't buying this stuff when they can get it for free via fansubs or dubbed anime that is illegally ripped from licensors. Alot of fans think that they are true fans because they watch fansubs that for some reason they think is how the Japanese intended for people to see them. If you are a true fan you don't simply watch, you support the industry by watching it legally. If you like to watch anime subbed, that's completely fine. You are entitled to enjoy them either subbed or dubbed. However watching it illegally is still stealing & is a cancer on this industry. If you want to watch it subbed there are many ways to do it legally. Nearly all anime dvds, bluray discs, digitally distrubuted releases ect, released in America have the option to watch it subtitled. So saying that you can't watch them legally subbed is completely false. If you want to import the Japanese dvds & bluray discs of anime that haven't been licensed elsewhere, you can get many of them imported that are actually subtitled by the Japanese companies themselves.
I've also read that people think by watching fansubs they are watching what the Japanese intended & how they wanted people to see their work. This is simply not true. Ask yourself, do you really think they want you to steal what they worked so hard to make by watching fansubs & bootlegs? Of course they don't. The Japanese are doing everything they can to stop this because they know how bad it is effecting the industry. Shinichrio Wantanbe, the director behind anime like Cowboy Bebop & Samurai Champloo said at a convention in Houston that he didn't intend for people to have to read subtitles to see his work. He also asked the audience not to steal what he worked so hard to make by buying bootlegs & watching fansubs. Right there is one example of an anime creator how he intended or didn't intend for his work to be viewed. So if you say you watch fansubs because you think that you are watching what the Japanese creators intended, you couldn't be further from the truth. Fansubs themselves are nearly always not as accurate as what the official commercialized version. Companies like Funimation, Viz Media, Ocean Studios, Studiopolis, Bang Zoom Entertainment, ect, have many people working for them that have to go through a strict translation process, guidelines & fact checking for the subtitles & dubbed anime. The fansubs are nearly always done by college students that aren't professional in anyway, aren't script writers & have no guidelines to accuracy that compaines like those I just mentioned do. The licensors also have direct access to the Japanese creators on everything & can ask them directly what they meant. Those that think the Japanese creators don't watch the English version of their shows don't realize how involved they are in the English version that are licesned in America & around the world.
Another thing that is often said is that here in the west, companies like Funimation edit way too much of their licensed properties & change things from the original Japanese product. Well do you know who has the final say on those decisions? The Japanese companies that license those properties to American & other countries' companies. Often if not for the most part, the Japanese want these changes & request it. Why? Because they want the product to sell. They change certain things toappeal to a western audience. It's that simple. Sometimes things are edited networks & not the actual licensor. Things like Mr. Popo from Dragonball Z/Kai being blue instead of black on The CW, the word "destroy" in place of the word "kill" or in Yugioh how people are sent to the shadow realm instead of how they are killed in the Japanese, who voices these characters, the name changes, the smoking, ect, things like this are usually done or requested by the networks to have an alternate dub or change for the network television release, not the liceansor themselves.
There is also the argument by people that watch fansubs is that licesned anime is too expensive for them to buy. If you are a fan of something, you will find a way to buy it. This may be a sign that you need to find a new job if price is such an issue for you. A big reason why anime is "expensive" is because people are watching fansubs & bootlegs. The way that directly effects how much the legally licensed product is the fact that the licensor has to raise the price so they can get the money that they spent on licensing it back. That money doesn't make these people in the industry rich. That money nearly always goes back into them buying more anime to license. Most people that started licensing anime in the states are fanboys themselves who wanted to bring it here & spread it so people could see this amazing media. The guys that ran ADV Films & the people that run Funimation are good examples of that. I don't think alot of people realize how much it costs licensors to license one episode of an anime show. For shows that aren't huge in Japan or that the Japanese & American liceansor aren't sure will become the next Dragonball Z, are usually somewhere between $25,000 to $50,000 episode. Shows like Dragonball Z, Bleach, Naruto, the big name anime, can range from $100,000 to $150,000 or more an episode. Because it's expensive for the Japanese to make anime. There is so much too making anime, so many people are apart of it & they all need to get paid their contribution. This isn't done to make them rich, it's so they get the money they put into the show & so they have money to make more. Of course they want to profit from this, but that's the truth with any business industry. People want to make money, it's a business after all. But they also love making these shows & stories just like how the fans love watching them.
I'm going to wrap this up because I could go on & on on this one topic & depending on how many anime fans comment on this topic, I probably will bring up more topics that effect the industry. The fact is that the anime industry is dying. We as fans of these shows have the obligation to support the creators of these shows instead of stealing these shows. If you condone that, you aren't a fan of anime, you are a leech on the industry, sucking the life blood out of it. In the United States we still have the chance to turn this around. If you want the anime industry to turn in the United Kingdom's anime industry, keep on watching fansubs & bootlegs & reading scanlations. But it's only a matter of time before anime dies worldwide. I'm not saying that anime will completely be gone, but the amount of anime & different anime, the choices of how much anime there is to watch, ect, will be gone. The big names here in the west that license these shows are Funimation, Viz Media, Manga Entertainment & Bandai Entertainment. Gonzo Animation Studio is in trouble too. These companies are holding onto a hope & a prayer to continue licensing anime. I have seen the anime sections of so many stores get smaller & smaller over the last five years that it's scary how close we are to losing it all. If one person that reads this is educated on this topic by reading this, then I will have succeeded in what I set out to do with this thread. If you have any counter arguements, comments, questions, ect. I welcome the discourse on this. My final thought of this post is that I hope people start buying or watching these shows legally. Remember how fragile this house of cards really is.
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