Well, according to Google Insights it's more popular.
It seems, as of 2007, that the people searching the word Google (in Google no less) surpassed the number of people who searched for the word 'sex.'
After trying a bunch of other words only 'Yahoo', 'Facebook', and 'lyrics' came out on top (even popular searches such as 'dictionary' and 'ebay' failed to surpass the titular three letter word).
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