I feel like I'm hyper aware of advertisements, and I'm not necessarily more likely to purchase something I see advertised a lot. BUT I am much more inclined to purchase items I feel are well (cleverly, very humorously, etc) advertised. For example, I would buy Keystone because of their Keith Stone commercials over Corona who pretty much have the same "relax on a beach" commercial every day. Anyone else feel like they react consciously to advertisements or is it more passive?
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