Her movies have made a respectable amount of coin, but she is the same person in all of them. It seems she is a master at picking those roles in movies that will make money in spite of her rather than because of her. "Just Go With It" with money magnet Adam Sandler is a prime example and she did it with "The Bounty Hunter" when Gerard Butler was hot for a minute. It's a perfect way for her to look like a consistent draw despite the constant bagging on her lack of ability. I think she learned the subtle art from Jeff Goldblum, who managed to be in some of the biggest hits of the 90s despite playing the same annoying guy.
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