Netflix is splitting into two different websites; a mail one + a streaming one

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JML897

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#1 JML897
Member since 2004 • 33134 Posts

Source.

Hastings chose to cap the week with a post to Netflix's blog apologizing for the way the price hike was communicated—while still justifying that price hike, and mixing in the alarming news that Netflix intends to create a separate company and website to handle its Blu-ray/DVD-by-mail service from now on. The spin-off, Qwikster ("a Netflix company"), will have its own site, which is expected to launch "in a few weeks"; current Netflix subscribers will have to go there to select films, and the site won't be integrated with the Netflix site, which will solely handle streaming content. The bad news for customers is that there will no longer be any crossover between users' disc-by-mail and Watch Instantly queues, ratings, or reviews, so essentially, Netflix is no longer offering a one-stop-shopping simultaneous competitor to the likes of Hulu and GreenCine; it's creating two lesser, separate services, which will bill separately and require wholly separate use.article

tl;dr -- "Qwikster" is going to be their mail service which looks like it might include videogames now. Netflix will be streaming-only. The sites don't communicate with each other. This means if you search for a movie on Netflix and it's not available, it won't tell you if that movie's on Qwikster. You have to open a new tab and search for it on Qwikster to find out if it's there. You'll have separate queues for both sites.

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This comes after Netflix has been losing tons of customers and their stock price is in a freefall. I don't see how this will help their situation. If you don't care about the videogame service, what does this do besides make things more inconvenient?

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mission76

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#2 mission76
Member since 2007 • 673 Posts
This is a publically traded company...how much longer are these major shareholders going to stay silent. The price hike is one thing but now the separation of the DVD and stream brands is just asinine. You want to focus on streaming that's one thing, but to split the companies is just a slap in the face to a very loyal customer base. Two companies, two passwords, two queues, two sites that store your cc number....it would make sense if not for the fact that the streaming is still very very unimpressive. Sure they have a few hits but most of it is syfy channel trash, made for tv Steven Segal movies and late night low budget nonsense.
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fl4tlined

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#3 fl4tlined
Member since 2007 • 4134 Posts
depending on how well they do there video game service (im going to guess nowhere near as well as gamefly) well then this might be the best news netflix could have ever told me and i will totally forget about this whole fiasco that happened
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fl4tlined

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#4 fl4tlined
Member since 2007 • 4134 Posts
This is a publically traded company...how much longer are these major shareholders going to stay silent. The price hike is one thing but now the separation of the DVD and stream brands is just asinine. You want to focus on streaming that's one thing, but to split the companies is just a slap in the face to a very loyal customer base. Two companies, two passwords, two queues, two sites that store your cc number....it would make sense if not for the fact that the streaming is still very very unimpressive. Sure they have a few hits but most of it is syfy channel trash, made for tv Steven Segal movies and late night low budget nonsense.mission76
lol i think that every month until they add ONE awesome thing in the middle of the trash... the one awesome thing this month in the middle of the trash was breaking bad >.>
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junglist101

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#5 junglist101
Member since 2007 • 5517 Posts

I think they want to split it up because the streaming portion of the business is quite unstable and if it goes bust they want to still be around. Even internet providers areattacking Netflix. They believe they should be compensated for the high use of bandwidth.

Personally, I've had just about enough of Netflix. Even the interface on the PS3 is almost unusable if you want to browse movies.

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TreyoftheDead

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#6 TreyoftheDead
Member since 2007 • 7982 Posts

If this means they will step up on making better titles become available more often on their streaming service, I'm all for it. However, having a price hike and then forcing consumers to be a member of two separate services to get what they used to get from one just seems like a terrible idea.

First they lost Criterion (completely by year's end), then Sony pulled titles for a while, and I believe Starz is about to pull theirs. Come on, Netflix, you were once better than this.

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lazyhoboguy

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#7 lazyhoboguy
Member since 2007 • 1692 Posts
It's begining to look like I may just be cancelling part or all of my netflix subscription. This sounds awful.
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DarkOfKnight

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#8 DarkOfKnight
Member since 2011 • 2543 Posts
I only use the streaming so this doesn't bother me, but if their gaming end has all the title gamefly does at a lower cost I will cancel gamefly and get Qwikster instead. I never got peoples anger over the price hike, they did what they needed to do. The content isn't free to them you know.
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Blue_Shield

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#9 Blue_Shield
Member since 2010 • 2610 Posts

Dumb name, and to me, this is just more evidence Netflix is actively trying to bury their physical media portion of their business.

I will say the move to video games is a positive move. I have been wanting to see that for years.

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jman1553

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#10 jman1553
Member since 2009 • 1332 Posts
So is Netflix really in that bad of a situation? If so, that's friggin' hilarious. I remember hearing a statement by one of the higher-ups at Netflix a while back claiming that the few people who left Netflix (because of their previous issues) would have no effect on Netflix's popularity. Looks like that guy was dead wrong.
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deactivated-58a5e8ead9efe

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#11 deactivated-58a5e8ead9efe
Member since 2004 • 4706 Posts

I'm starting to wonder if Blockbuster might have killed the original CEO and replaced him with a clone. :P

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NuclearNerd

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#12 NuclearNerd
Member since 2010 • 399 Posts
Whatever it takes to stay alive. Netflix is awesome for tv shows and is currently the only way I can watch MST3K without spending exorbitant amounts of money of box sets.
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MistressMinako

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#13 MistressMinako
Member since 2008 • 45964 Posts
I didn't mind the price hike. I guess because I think my plan just went up like a dollar or so and I just shrugged it off. Even when they did the 5 dollar price hike I shrugged that off too because well streaming isn't free. Now, I don't like this. As a Netflix user, I HIGHLY depend on the ratings, suggestions (90% of the time if you rate the things you watched correctly, they give some good suggestions). I didn't read too much of the reviews because some liked to bash who was in the movie more than the movie itself. And even if they have a suggestion area over there... I have to like start over from scratch. I think I already rated over 900 movies/shows.
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deactivated-5f9e3c6a83e51

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#14 deactivated-5f9e3c6a83e51
Member since 2004 • 57548 Posts

Forget 2012, this is it folks.

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comp_atkins

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#15 comp_atkins
Member since 2005 • 38944 Posts
well... netflix had a good thing going for a while...
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superfluidity

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#16 superfluidity
Member since 2010 • 2163 Posts

This is going to confuse the hell out of people who don't really follow the news about this stuff.

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Dawq902

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#17 Dawq902
Member since 2007 • 6796 Posts

they have almost lost 1 million subscribers. poor decision on their part

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comp_atkins

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#18 comp_atkins
Member since 2005 • 38944 Posts
time to short netflix stock
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noxboxlive

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#19 noxboxlive
Member since 2008 • 5856 Posts

One day they will bring the service out in the UK...one day...

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The-Apostle

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#20 The-Apostle
Member since 2004 • 12197 Posts
I'm predicting Netflix will be dead in a year.
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coolbeans90

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#21 coolbeans90
Member since 2009 • 21305 Posts

Are they deliberately attempting to destroy their business?

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XileLord

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#22 XileLord
Member since 2007 • 3776 Posts

I bought a month into Netflix here in Canada and the selection was terrible.

Cancelled that #($# right away

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JML897

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#23 JML897
Member since 2004 • 33134 Posts

I think they want to split it up because the streaming portion of the business is quite unstable and if it goes bust they want to still be around.

junglist101

Based on what I've read most people think it's actually the opposite. Netflix thinks streaming is the future and they're worried that physical media is dying.

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The-Apostle

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#24 The-Apostle
Member since 2004 • 12197 Posts

[QUOTE="junglist101"]

I think they want to split it up because the streaming portion of the business is quite unstable and if it goes bust they want to still be around.

JML897

Based on what I've read most people think it's actually the opposite. Netflix thinks streaming is the future and they're worried that physical media is dying.

It would work if they actually had a decent selection of movies available on streaming.
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mrbojangles25

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#25 mrbojangles25
Member since 2005 • 60881 Posts

funny how all this crap happens after all the movie rental stores go out of business :(

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majoras_wrath

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#26 majoras_wrath
Member since 2005 • 6062 Posts
As my mom put it so eloquently on Facebook: "Is the netflix CEO on crack? How will creating a new website service for DVD rental help the situation?"
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#27 UprootedDreamer
Member since 2011 • 2036 Posts
Hopefully this will work out for them.
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#28 Legolas_Katarn
Member since 2003 • 15556 Posts

I only use streaming so I'm good

Even the interface on the PS3 is almost unusable if you want to browse movies.

I saw it for the first time yesterday after only using it on the PC and 360, and seeing it on my friends Wii when his Xbox Live ran out, the PS3 Netflix is horrible. It started to make me feel sick just scrolling through it.

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jetpower3

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#29 jetpower3
Member since 2005 • 11631 Posts

What do RIMM and NFLX have in common? Apparently a lot.

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deactivated-59d151f079814

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#30 deactivated-59d151f079814
Member since 2003 • 47239 Posts

I saw it for the first time yesterday after only using it on the PC and 360, and seeing it on my friends Wii when his Xbox Live ran out, the PS3 Netflix is horrible. It started to make me feel sick just scrolling through it.

Legolas_Katarn

Yeah get this, the PS3 UI is actually WORSE then what it use to be.. Thats right they had a way better UI before it.. In giving features that easily allowed you to instantly see movies like the one you have selected with a drop down menu.. I hope this drop in subscribers hits them hard so they could stop half assing the PS3 UI..

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IZoMBiEI

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#31 IZoMBiEI
Member since 2002 • 6477 Posts

I cant believe all their Ad execs couldnt come up with a better name than "Qwickster"

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Alter_Echo

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#32 Alter_Echo
Member since 2003 • 10724 Posts

If they can do better than Gamecrawl I'll be all over it. And by "better" I mean " more than a snowball's chance in hell of getting new stuff within a month and shipping that doesn't have a 5-7 day turnaround".

I already trimmed down to streaming only before the hike ( I never watched them ) and went to redboxing or buying stuff I really wanted to see. Would love to get rid of gamefly ( they are god awful in every way sans saving you money ).

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#33 Alter_Echo
Member since 2003 • 10724 Posts

[QUOTE="Legolas_Katarn"]

I saw it for the first time yesterday after only using it on the PC and 360, and seeing it on my friends Wii when his Xbox Live ran out, the PS3 Netflix is horrible. It started to make me feel sick just scrolling through it.

sSubZerOo

Yeah get this, the PS3 UI is actually WORSE then what it use to be.. Thats right they had a way better UI before it.. In giving features that easily allowed you to instantly see movies like the one you have selected with a drop down menu.. I hope this drop in subscribers hits them hard so they could stop half assing the PS3 UI..

And it's not even bad enough that they have terrible PS3 UI's but they will randomly change it after you get use to it and it's almost always a change for the worse.

I called to complain one time about them switching me from a half decent one to something I could barely use with almost none of the functionality it had before and they said it was "in response to customer feedback" like ANYONE actually liked it at all.

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xLFTMx

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#34 xLFTMx
Member since 2010 • 987 Posts

Its a smart move. They had to raise the price because of the problems with the major DVD distrbuters, and splitting the prices was a better call than raising them as a whole. Blaming netflix is moronic, keeping their original price would have simply meant the death of instant streaming altogether.

Seperating the two seperate companies works out for investments and with it being public wont negatively affect the Netflix brand as a whole if the instant streaming service goes under due to the issues they've been dealing with.

It amazes me how much people **** about CEO's being dumb and making bad decisions when they have such a small understanding of all the goings on of the company. None of us can know, and so to judge so quickly is pointless.

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Baconbits2004

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#35 Baconbits2004
Member since 2009 • 12602 Posts

Dislike the name, it'll probably grow on me though; just like with the Wii and Google.

It would work if they actually had a decent selection of movies available on streaming.The-Apostle

Compared to...?

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The-Apostle

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#36 The-Apostle
Member since 2004 • 12197 Posts

Dislike the name, it'll probably grow on me though; just like with the Wii and Google.

[QUOTE="The-Apostle"] It would work if they actually had a decent selection of movies available on streaming.Baconbits2004


Compared to...?

I'd say compared to iTunes or the PlayStation Store but those make you pay for each movie individually. Seriously, the entertainment needs to get behind monthly subscriptions, especially streaming. It's cheaper for the customer and they could easily make more money because more people would be inclined to spend less per month to watch as much as they want, rather than getting a couple movies every month and paying more.

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PoorEdward

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#37 PoorEdward
Member since 2011 • 287 Posts

What the hell are they thinking? Who is behind all of this? What look like the future is starting to slowly fade away. It's not like I care about this fancy digital distribution thingies, but they are surely making the worst decisions as of now. :shock:

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The-Apostle

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#38 The-Apostle
Member since 2004 • 12197 Posts
Actually, I'm starting to see this decision as gutsy. According to this article, they may be trying to get rid of DVDs altogether.
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taylor888

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#39 taylor888
Member since 2005 • 2232 Posts
This is a publically traded company...how much longer are these major shareholders going to stay silent. The price hike is one thing but now the separation of the DVD and stream brands is just asinine. You want to focus on streaming that's one thing, but to split the companies is just a slap in the face to a very loyal customer base. Two companies, two passwords, two queues, two sites that store your cc number....it would make sense if not for the fact that the streaming is still very very unimpressive. Sure they have a few hits but most of it is syfy channel trash, made for tv Steven Segal movies and late night low budget nonsense.mission76
Very very true. Im happy with the recent addition of Top Gear UK, but its not that great a service. They should offer a download service if anything, my internet is too slow to stream at high quality I would be much more pleased if I could download in HD.
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Jackboot343

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#40 Jackboot343
Member since 2007 • 2574 Posts

What other options do I have then to watch movies? Seriously, no clue how Netflix is screwing up a monopoly :|
They need to just put all their movies on streaming and scrap the renting service.
If Netflix goes bust then I'll have to decide between purchasing everything or pirating.

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The-Apostle

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#41 The-Apostle
Member since 2004 • 12197 Posts
I think I'll just make the switch now. If I can't find something, I'll just get it on Playstation Store.
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#42 soulless4now
Member since 2003 • 41388 Posts

I find this annoying. The price hike was one thing but to split the service into two seperate sites is pushing it.

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whitetiger3521

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#43 whitetiger3521
Member since 2005 • 4686 Posts

Streaming is the way to go anyways... Only if Netflix had new releases like Blockbuster did back in the day then it would be flawless. I'm a current netflix member and I don't plan on cancelling my membership anytime soon.

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#44 ice_radon
Member since 2002 • 70464 Posts
I'm predicting Netflix will be dead in a year.The-Apostle
I don't know about dead, but they have been really pushing the screws to the customers as in they have limited streaming to one device at a time. That means I cannot watch a movie on my TV while my sister in the other room watches a TV show on her computer now. Plus I used both DVD and streaming almost equally. There is a lot of stuff not on streaming... plus for anything remotely new that I kind of want to rent, I have to have have the disc service. Like you guys said, this is not really an apology, just a way of making it look like they are trying to seem more caring about their customers when they have been screwing it up for the past few months.
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#45 Johnny_Rock
Member since 2002 • 40314 Posts

It sounds to me that they had planned this split a long time ago and just announced everything bass-ackwards. They should have announced the split first and THEN the pricing change. That could have made all the difference in the world. Hell after hearing about the split, the change in billing makes all the sense to me. But not the other way around.

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The-Apostle

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#46 The-Apostle
Member since 2004 • 12197 Posts
[QUOTE="The-Apostle"]I'm predicting Netflix will be dead in a year.ice_radon
I don't know about dead, but they have been really pushing the screws to the customers as in they have limited streaming to one device at a time. That means I cannot watch a movie on my TV while my sister in the other room watches a TV show on her computer now. Plus I used both DVD and streaming almost equally. There is a lot of stuff not on streaming... plus for anything remotely new that I kind of want to rent, I have to have have the disc service. Like you guys said, this is not really an apology, just a way of making it look like they are trying to seem more caring about their customers when they have been screwing it up for the past few months.

Not they haven't. I stream stuff on my PS3 all the time while my bro streams stuff on his.