@BabyPulpFiction said:
I think it was justified in Gladiator with Oliver Reed's tragic death during filming. But aside from that I think it's not cool to have people who have died "CGI'd" in an ad just to sell a product. The person is dead and they have no say at all. Just use an actor that is alive.
That's a different scenario for 2 reasons:
1) Once the movie is that far along, shutting the thing down because an actor died would screw over way too many people.
2) The actor assigned onto THAT PROJECT. He presumably read the script, was okay with the movie and how his character would be handled. This may seem a bit wishy-washy, but he signed on for that project and gave his approval, and CGI-ing him into the movie in order to complete it is just allowing the actor to finish what he consented to do.
Back to the vacuum cleaner ad, that's a COMPLETELY different scenario. Fred Astaire was dead LONG before the ad was even thought up. So it doesn't cost Dirt Devil ANYTHING to have just come up with a different ad. Secondly, Fred Astaire never agreed to shill for Dirt Devil, so it's not as if if using his likeness in an ad is an example of him fulfilling an obligation that he already agreed to.
But yeah...same thing with Brandon Lee and The Crow. By the time he died, the movie was FAR too along to just scrap it. That'd potentially lose millions of dollars and put people out of work. Brandon Lee already gave his consent to THAT PROJECT, and the project had already gotten so far along that it realistically couldn't just be thrown away and started over from scratch. In that case, finish the damn movie. What would be tacky would be to then do a sequel and use either CGI or stock footage to include Brandon Lee as a character in THAT movie. By that point, production didn't start until well after the original actor's death, so there's no reason not to just do a recast.
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