[QUOTE="theone86"]
I don't know if it's so much a matter of playing politics, Democrats have done almost everything Republicans have done in terms of messaging and such. I just think the nature of the Republicans' stance on issues lends itself to the types of ploys that allow them to message successfully. Look at healthcare reform, when it was going on I heard Democrats continuously defending the package, explaining what was in the bill that they liked, doing this on news shows, in newspaper articles, etc. In terms of publicity, slanted viewership numbers aside, the Democrats did everything they needed to in order to get their message across. The problem was that their message was complex, most voters start tuning out as soon as you go into details, and going into details is exactly what the Dems' message was comprised of, there was no way to avoid it. Republicans, on the other hand, just needed to keep spouting buzzwords like death panels in order to cast the reform in a negative light. Their platform just naturally lends itself to "better messaging."
Serraph105
Interesting, and possibly insulting, but I admit that people tend to tune out after so many details. Heck I got caught doing it just the other day when I was listening to a particularly lengthy logic question on the radio.
This past election cycle I was explaining the fillibuster to my dad and I could tell I lost his attention after maybe a minute, you can sway voters more easily if you can fit your position into a sound byte and even easier than that if you can add some emotional appeal to that byte. I will say that I have seen conservatives suffer from this at a more local level where wedge issues aren't typically as big a deal and they're more trying to satisfy budget concerns than anything, but even then there are other parts of their platform where they're playing the sound byte game. On the financial issues if you're not in either the anti-tax or pro-service camp at least in terms of rhetoric then you typically don't get anywhere.
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