Theatre owners prefer empty seats on opening night of a blockbuster film

According to the article, studios command a higher percentage of ticket sales early in a film's run in theaters.

An interesting article - "Things Theaters Won't Tell You" - see Item 4 in this link.

i didn't read the article, but according to these posts, some theaters might put in a bar? how much would drinks be, $10?

Hm, pretty interesting. I don't think putting a bar in a movie theater will help anything at all. It would just make people even more annoying during the movie.Razor-Lazor

I saw this article on yahoo.com Interesting article.

I don't know what some of you are talking about, every cinema I have been to has a bar in it and this is going back over 20 years. I quite often have a beer or two before i go in as I can keep an eye on the que and chat with whoever i'm with as we wait. The main cinema I goto has a bar and a big screen set up in the bar showing all the trailers for upcoming movies.