How do you react if you were watching a movie and there is the actor wearing Nikes then in the background is a billboard for a HP computer, then at home you could see Dr Pepper and Aquafina and him using Bing for his search engine? Pretty much if you have seen Transformers or Real Steel you could easily see Product Placement. Do you think it effects a movie in a negative way, change your life, make you run out of the theater and buy Nikes instead of Adidas?
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