I see no problem with this. You are paying these companies royalties to make use of their licensed product; in other words you are basically paying these companies to rent their product. You don't own these games. You may own a physical disk, but that doesn't mean the product on the disk is yours if you agree to use their product. It is still their product and if you don't agree with their terms, you can't use it.
If Microsoft wanted to, they could make you pay an annual fee to run Windows....or monthly fees....it is their product they're renting out. They can do what they want with it.
Pirating has nothing to do with only having one person per CD key. It's a cop out for any company to use the idea that pirating is harming them so much that they need to change their ways and use DRM or to only focus on consoles. It's all about the money. Blaming pirating; it's just an easy way out that the public will actually buy into because they don't know any better.
I don't agree with some DRM methods, but it still falls into the line that a company is just trying to protect their product. If you don't like the DRM they use, don't get the product. I personally dislike the DRM that Ubisoft has put into place on their more recently released games (like Assassin's Creed II) and because of it, I won't buy the game.
Sure, sometimes all this BS with DRM and CD keys and licensing fees (and all the rules that apply to it) sucks, but that's just how it's done. You may not like it, you might not care or you might like how this is all done....not sure what else you can do about it legally.
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