Yes, this sucks a lot but I think we were lucky that this didn't happen even sooner. Valve said they would change the prices to mimic the retail prices and this is not unreasonable, seeing as how this will attract the big retail publishers. I'm not sure how it is in other countries but here in The Netherlands the retail prices are 50 or more euros for new games, so Steam's prices aren't that inaccurate. At least not for Dutch retail prices. The reason why they do it is because the publishers (or sometimes the developers) decide what prices Steam must set, Steam does not decide this. After all, the publishers own the rights to distribute the games and Steam is just a tool to make that happen. They decide that people from Europe should pay the same prices for the digital content as for the retail content in that country. Now that the digital prices are the same as the retail prices, more publishers might come to Steam, thus you'll see more games being published on Steam. That is probably why we've seen so many EA games coming to Steam in the last month or so.
I'll say it again, it sucks but here in Holland people gave up on the whole "1 euro =/= 1 dollar" retail prices battle. Seeing as how that battle was lost a long time ago, I don't think there'll be anything that we can do here in Holland. We'll just have to suck it up, I guess. It was very good while it lasted. FYI, if the publisher (or in rare cases the developer) chooses to lower the prices, they can but I guess they just don't want to.
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