Activision Blizzard -- a new era?

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Jinroh_basic

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#1 Jinroh_basic
Member since 2002 • 6413 Posts

simply put - Vivendi is planning to acquire a controlling stake in Activision, a deal that would give birth to Activision Blizzard.

this piece of news is of coz beyond huge. Acti Blizz has the potential to best EA and become the world's largest independent game publisher. while no collaborated project or title is announced, it's safe to say that whatever move this new-born giant makes, it's gonna reshuffle the entire industry.

so, guys -- what are you expecting from Acti Blizz? let's discuss~

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Jinroh_basic

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#2 Jinroh_basic
Member since 2002 • 6413 Posts

it seems that, domestically, the merging doesn't give way to any collaboration in terms of product development. it's more of a marketing decision aimed at getting a bigger ( in this case, the biggest ) piece of action in the market. i could be wrong tho.

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Ahurigaan

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#3 Ahurigaan
Member since 2007 • 197 Posts
they should have called it BlizzVision, that would have been a awesome name.
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Makari

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#4 Makari
Member since 2003 • 15250 Posts
It'll probably just be more of the same. It looks like Vivendi just decided to use Blizzard's name on the merger, since they own Blizzard and have made a mess of almost every other publishing label they own. All of the board members joining Activision are VU people. That's both a good and bad thing, though. More of the same out of Blizzard I won't mind. :)
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bigmit37

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#5 bigmit37
Member since 2004 • 4043 Posts
As long as Blizzard has full control of their PC games, I don't really care. Just make sure that their PC games don't become Cross-Platform...(I don't mind ports, as long as the game is built centering around a PC)
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DeliriumGlo

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#7 DeliriumGlo
Member since 2006 • 938 Posts

As long as Blizzard has full control of their PC games, I don't really care. Just make sure that their PC games don't become Cross-Platform...(I don't mind ports, as long as the game is built centering around a PC)bigmit37

I agree my only worry is that if Blizzard gets tied up in some evil giant super company they will lose there privilege of delaying the games for years so they are perfect when they are released. I don't mind the new era so long as they don't try to fix something that's not broken and blizzards gams stay PC/Mac hybrid. I would be horrified if Actavision did what EA did to Westwoods.

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warcryry

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#8 warcryry
Member since 2007 • 54 Posts
Hopefully they won't lose interest in WoW, but now that they with Vivendi and Activision maybe it will push them to start a World of Starcraft.
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#9 therog2
Member since 2003 • 465 Posts
I'm just hoping that now we might get to see Blizzard games on Steam!
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TheCyberKnight

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#10 TheCyberKnight
Member since 2003 • 804 Posts

WoW has been losing steam in the past 6 months. Their subscription levels have shown a dramatic drop. Once almost 7 million players worldwide, they're now seeing numbers in the 5 million range and dropping. They're hoping the new expansion will bring those numbers back, and they will for a time; but they'll drop off again after that.

My guess is that they're pushing this merger through to keep their options open; a brilliant strategy really. Their #1 game at the moment, WoW, won't last another 3 years before they start to lose profits, so they're looking ahead to the future.

The problem with a merger like this is that you're going to have 2 basic companies controlling the PC gaming realm: EA and Blizzard. IMO that severely limits the possibilities for fresh and creative new games. It'll be huge for a while yeah, but 6 years down the road, we'll be playing "World of Tony Hawk's Call of Duty" and "Half Crysis" or some crap. No thanks...

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Makari

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#11 Makari
Member since 2003 • 15250 Posts
http://www.shacknews.com/onearticle.x/50171 [quote="Shacknews"]Repeatedly emphasized in a conference call was the importance of World of Warcraft developer Blizzard in the new company. According to [Vivendi CEO Jean-Bernard Levy], the studio "has yet to fulfill its full potential." Warcraft, StarCraft, and Diablo creator Blizzard is responsible for the "most powerful brands in all of entertainment," noted Activision CEO Bobby Kotick. "It is a business we and many of our competitors found extremely difficult to duplicate without risking hundreds of millions of dollars. Even then, we were unlikely to achieve success."

That's the kind of talk that's always scary to hear. I do really think nobody is crazy enough to try and tell Blizzard how to do what they do, though.
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cobrax75

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#12 cobrax75
Member since 2007 • 8389 Posts

WoW has been losing steam in the past 6 months. Their subscription levels have shown a dramatic drop. Once almost 7 million players worldwide, they're now seeing numbers in the 5 million range and dropping. They're hoping the new expansion will bring those numbers back, and they will for a time; but they'll drop off again after that.

My guess is that they're pushing this merger through to keep their options open; a brilliant strategy really. Their #1 game at the moment, WoW, won't last another 3 years before they start to lose profits, so they're looking ahead to the future.

The problem with a merger like this is that you're going to have 2 basic companies controlling the PC gaming realm: EA and Blizzard. IMO that severely limits the possibilities for fresh and creative new games. It'll be huge for a while yeah, but 6 years down the road, we'll be playing "World of Tony Hawk's Call of Duty" and "Half Crysis" or some crap. No thanks...

TheCyberKnight

I dont know where you heard that....since Blizzard says the subscription levels are at an all time high of 9.3 million.

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beckoflight

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#13 beckoflight
Member since 2006 • 848 Posts

Ireally don;t know what to think about this .... 1st of alll Activision was doing great as they were ... SIERRA(vivendi) stealls franchises & make crappy sequels think about FEAR ....HOMEWOLRD + some more ... & i just have read on a GT forum that they are applying the same marketing plan like EA .... & that means bad games .... i only hope that Activions studios do a great job ...because i can't think of vivendi with a great studio ..except Blizzard maybe but evan Blizzard may still have the imagination of a good story but lost theyr touch on innovative gameplay ...STARCRAFT 2 for example , Warcraft 3 ..etc .! Not a MMO player so i didn't mentioned WoW ! Hope that UBI wont merge with EA after thisor something because were all done for ...we will se Need of Speed PERSIA or something .... or Tom Clancy's Medal of Honor !

In the end every publisher owned his right to & theyr games & grow ...making games is a privilage that in Activisions case they have worked for it & Vivendi just bought it ! :(

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Makari

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#14 Makari
Member since 2003 • 15250 Posts
1st of alll Activision was doing great as they were ... SIERRA(vivendi) stealls franchises & make crappy sequels think about FEAR ....HOMEWOLRD + some more ... & i just have read on a GT forum that they are applying the same marketing plan like EA .... & that means bad games .... i only hope that Activions studios do a great job ...because i can't think of vivendi with a great studio ..except Blizzard maybe but evan Blizzard may still have the imagination of a good story but lost theyr touch on innovative gameplay ...STARCRAFT 2 for example , Warcraft 3 ..etc .!beckoflight
Blizzard never really did innovation in the last decade or so (except for maybe Diablo or Battle.net), they instead tend to refine existing gameplay and polish it to ridiculously good levels. WoW, StarCraft, Warcraft all fit the bill. Activision seems pretty hit or miss themselves, I dunno. I think people just have selective memory for the really good games. Just looking at the reviewed games here published by them in the last six months... I went by the main platform of each game, ie 360 for Tony Hawk. May: Spider-Man 3 - 6.6 Shrek the 3rd - 5.2 June: Transformers: The Game - 6.0 GH 80's - 7.0 July, Aug, Sep - nada October: Spider-Man: Friend or Foe - 7.0 ET: QW - 8.5 THPG - 6.5 GH3 - 8.0 Bee Movie Game - 6.5 November: CoD4 - 9.0 Soldier of Fortune: Payback - 4.5 Everything is either a sequel or a movie license, and a few of the games are both. I skipped over a fair amount of licensed throwaway games. And we've got the distinction of SoF being a complete destruction of a series that many still had fond memories of. But CoD, ET:QW and GH3 were fun! Except a lot of people here hate QW too, but I'd respectfully submit that they don't know wtf they're talking about. :D
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Jinroh_basic

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#15 Jinroh_basic
Member since 2002 • 6413 Posts

something that impresses me about Activision is the variety of genres they are producing, and withaverage to outstanding quality too. my hope is that Blizzard,in collaboration with Activision,will get to expand their port folio to cover more genres and titles. In fact, i have a feeling that Starcraft Ghost might resurface.

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Makari

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#16 Makari
Member since 2003 • 15250 Posts

something that impresses me about Activision is the variety of genres they are producing, and withaverage to outstanding quality too. my hope is that Blizzard,in collaboration with Activision,will get to expand their port folio to cover more genres and titles. In fact, i have a feeling that Starcraft Ghost might resurface.

Jinroh_basic
getting infinity ward to do a starcraft-themed game would be a hell of a ride =P
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#17 OkuLaris
Member since 2003 • 803 Posts
Call of Warcraft FTW ??? :roll::o
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#18 bigmit37
Member since 2004 • 4043 Posts

Call of Warcraft FTW ??? :roll::oOkuLaris

You played a lot of hours of Crysis this week. !!!!

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Srinivassa

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#19 Srinivassa
Member since 2003 • 671 Posts
I strongly dislike the idea of Blizzard losing their autonomy. The fact that they were so talented and that they answered to no one was what gave them the ability to produce such near-perfect games. Hmmm... a ruling corporate overlord taking the reins of a successful studio. How many times have I heard that before? I don't even remember a lot of those studios that used to exist and a publisher just bought the devs so they could gain access to their IP. It's not as damning in Blizzard's case because generally they are just putting out sequel after sequel already. I don't think that will change much. I doubt we will see any more good IPs from Activision's Blizzard studios. We will get Diablo 3, Starcraft 2, World of Starcraft, Warcraft 4, and the like. Meanwhile, most of the really talented designers and developers will found small studios to create new IPs. If they produce a strong IP, their studio will eventually get bought by one of the conglomorates for the IP. I think that's just the way corporate physics works.
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bigmit37

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#20 bigmit37
Member since 2004 • 4043 Posts

I strongly dislike the idea of Blizzard losing their autonomy. The fact that they were so talented and that they answered to no one was what gave them the ability to produce such near-perfect games. Hmmm... a ruling corporate overlord taking the reins of a successful studio. How many times have I heard that before? I don't even remember a lot of those studios that used to exist and a publisher just bought the devs so they could gain access to their IP. It's not as damning in Blizzard's case because generally they are just putting out sequel after sequel already. I don't think that will change much. I doubt we will see any more good IPs from Activision's Blizzard studios. We will get Diablo 3, Starcraft 2, World of Starcraft, Warcraft 4, and the like. Meanwhile, most of the really talented designers and developers will found small studios to create new IPs. If they produce a strong IP, their studio will eventually get bought by one of the conglomorates for the IP. I think that's just the way corporate physics works.Srinivassa

Your right. I hope they still have the freedom and time to be able to polish their game throughly.

I hope they don't go the console route like everyone seems to be going these days. But then again, we are getting more European developers for the PC...

Well we always have that first IP from a small studio...

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Jd1680a

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#21 Jd1680a
Member since 2005 • 5960 Posts

I dont often favor companies merging. It will lead to non innovative games and games that are poorly made. Less creativity comes out of games when one company starts thinking for everyone else.

However, I dont think it really matters to this industry. Activision Blizzard will make a vacuum within the publishing market. Smaller companies like Southpeak or Gamecock, will move in and fill those gaps left behind from activision.

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-Unreal-

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#22 -Unreal-
Member since 2004 • 24650 Posts
What people are not getting is the fact Blizzard have been owned by Vivendi for a while, and people are STILL saying they don't want Blizzard games to lose the quality they have and have had. Look at World of Warcraft, looks at how much that single game is worked on even today, years after it came out. It's never lost quality but gained it with every patch, and every patch shows just how much quality and work they put into their games. Another thing people don't realize is that WoW is handled by its own seperate team within Blizzard, and is pretty much unaffected and unaffecting to other games by their company.
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-Unreal-

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#23 -Unreal-
Member since 2004 • 24650 Posts
And since when do games need to be innovative to be good? If you look back on Blizzard's catalogue you will see they're not exactly innovative creators. But, World of Warcraft, even with how massively successful and quality the game is, it's because of just how well made the game actually is that is the reason for its success.
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MythPro1

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#24 MythPro1
Member since 2003 • 2746 Posts
We'll just have to wait and see.
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Makari

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#25 Makari
Member since 2003 • 15250 Posts

[QUOTE="Srinivassa"]I strongly dislike the idea of Blizzard losing their autonomy. The fact that they were so talented and that they answered to no one was what gave them the ability to produce such near-perfect games. Hmmm... a ruling corporate overlord taking the reins of a successful studio. How many times have I heard that before? I don't even remember a lot of those studios that used to exist and a publisher just bought the devs so they could gain access to their IP. It's not as damning in Blizzard's case because generally they are just putting out sequel after sequel already. I don't think that will change much. I doubt we will see any more good IPs from Activision's Blizzard studios. We will get Diablo 3, Starcraft 2, World of Starcraft, Warcraft 4, and the like. Meanwhile, most of the really talented designers and developers will found small studios to create new IPs. If they produce a strong IP, their studio will eventually get bought by one of the conglomorates for the IP. I think that's just the way corporate physics works.bigmit37

Your right. I hope they still have the freedom and time to be able to polish their game throughly.

I hope they don't go the console route like everyone seems to be going these days. But then again, we are getting more European developers for the PC...

Well we always have that first IP from a small studio...

As -Unreal- mentioned, Blizzard has been completely owned by Vivendi for something like a decade now. I don't know where people got the idea they were independent.
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Srinivassa

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#26 Srinivassa
Member since 2003 • 671 Posts
[QUOTE="bigmit37"]

[QUOTE="Srinivassa"]I strongly dislike the idea of Blizzard losing their autonomy. The fact that they were so talented and that they answered to no one was what gave them the ability to produce such near-perfect games. Hmmm... a ruling corporate overlord taking the reins of a successful studio. How many times have I heard that before? I don't even remember a lot of those studios that used to exist and a publisher just bought the devs so they could gain access to their IP. It's not as damning in Blizzard's case because generally they are just putting out sequel after sequel already. I don't think that will change much. I doubt we will see any more good IPs from Activision's Blizzard studios. We will get Diablo 3, Starcraft 2, World of Starcraft, Warcraft 4, and the like. Meanwhile, most of the really talented designers and developers will found small studios to create new IPs. If they produce a strong IP, their studio will eventually get bought by one of the conglomorates for the IP. I think that's just the way corporate physics works.Makari

Your right. I hope they still have the freedom and time to be able to polish their game throughly.

I hope they don't go the console route like everyone seems to be going these days. But then again, we are getting more European developers for the PC...

Well we always have that first IP from a small studio...

As -Unreal- mentioned, Blizzard has been completely owned by Vivendi for something like a decade now. I don't know where people got the idea they were independent.

Just because someone has controlling interest in a company, doesn't mean it's completely lost its autonomy. Blizzard is still allowed to release games "when they are ready" for example under Vivendi. Vivendi is not a huge huge megapublisher like Activision or EA or something. This is a very different scenario. You will always see Activision touting the Blizzard brand name, even if the Blizzard people and the Blizzard ideals are gone. Vivendi was basically just Sierra and Blizzard, and I think they were granted a fair amount of autonomy, even if Blizzard in particular was stuck putting out products under its already existing IPs. Activision publishes Shrek games, Guitar Hero, Call of Duty, Spider Man, and others. All great IPs that they are just going to run into the ground. Don't get me wrong. You will get some good games out of them, but you won't ever see anything new again, and a lot of the more creative people will jump ship to do something more interesting elsewhere. Thus, the death of all that makes Blizzard so great.
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-Unreal-

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#27 -Unreal-
Member since 2004 • 24650 Posts
Some people are still failing to read the details of this deal. Read the WoW forums, sometimes you get Blizzard employees talking about it.
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#28 mrbojangles25
Member since 2005 • 60740 Posts

As long as Blizzard has full control of their PC games, I don't really care. Just make sure that their PC games don't become Cross-Platform...(I don't mind ports, as long as the game is built centering around a PC)bigmit37

Being PC-only hasnt hurt Blizzard, hopefully they remain as loyal to us and we have been to them.

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Srinivassa

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#29 Srinivassa
Member since 2003 • 671 Posts
Some people are still failing to read the details of this deal. Read the WoW forums, sometimes you get Blizzard employees talking about it.-Unreal-
Why don't you just chuck us a favor and tell us what they said?