ATI Brand to be Retired

The ATI graphics brand is to be retired by its owner AMD, some four-and-a-half years after it bought the company for $5.4 billion, according to Businessweek.

AMD has said that by the end of the year the ATI name will be replaced with AMD on all its graphics brands, which include Radeon, FirePro and Eyefinity. However, no changes will be made to any of the company's product plans.Trusted Reviews

The above is only an excerpt. You can read the full article here.

Anybody emotionally affected by this? :P

Please us the PC Hardware Forum

Seeing as AMD is going to be making CPU's & GPU's in one package it makes sense to ditch the ATI name.

I really dont understand. i thought ATi was going to be standalone now but AMD is renamin gtheir stuff just like ATi whats going on?

Phew, I thought they would stop producing GPU's but to sum it up it just gets renamed.

What the.... So now it's nVidia vs AMD instead of nVidia vs ATI!?

What the.... So now it's nVidia vs AMD instead of nVidia vs ATI!?keren_man

[QUOTE="keren_man"]What the.... So now it's nVidia vs AMD instead of nVidia vs ATI!?Hexagon_777

Intel is no competition, they just put crappy onboard chips on mobos.

[QUOTE="Hexagon_777"]

[QUOTE="keren_man"]What the.... So now it's nVidia vs AMD instead of nVidia vs ATI!?ventnor

Intel is no competition, they just put crappy onboard chips on mobos.

Then my dear friend if thats all intel does then why does AMD make the Athlon and other model of processors to compete against Intel's processors.

Ofcourse there in competition.

AMD the name of videocards? Ok whatever, personally i think the doing it just because nvidia flashes their name around in more products apart from videocards.dakan45

AMD has owned ATi for a long time now. They are just taking ownership of their acquisition.

[QUOTE="dakan45"]AMD the name of videocards? Ok whatever, personally i think the doing it just because nvidia flashes their name around in more products apart from videocards.Sacif

AMD has owned ATi for a long time now. They are just taking ownership of their acquisition.

Its funny AMD puts there name on the video cards but its too bad their processors underperform. An intel dualcore destroys the crap out of their Quads. When you hit the Intel quads its not even comparible.AiurProtoss