Before Cataclysm, the 1-60 quests didn't really have any story. Like one NPC asks you to beat back the wolves that are getting too strong. Another guy wants you to gather herbs to help his research. No overall storyline. There were some long questlines, but they didn't have any big consequences that mean anything in Cataclysm. Burning Crusade and Wrath both had some sort of story progression which you can still do if you get to those levels. Yes, when you go to Outland you are actually going "back in time" as far as the story and lore is concerned. On a timeline it would be WoW Classic->Burning Crusade->Wrath->Cataclysm. WoW Classic is gone now, so a new character goes through the new timelime Cataclysm->Burning Crusade->Wrath->Cataclysm. It's kind of messed up. Blizzard said they ran out of time to update all the expansion with the new Cataclysm storyline.
There is a wikipedia for WoW with all the lore stuff if you want to read it.
http://www.wowpedia.org/World_of_Warcraft:_The_Burning_Crusade#Lore
http://www.wowpedia.org/World_of_Warcraft:_Wrath_of_the_Lich_King#Lore
James00715
In vanilla, there were several big things happening. The lich king and illidan were on hiatus, but the scourge was still dominant in the plaguelands and you had new human factions consisting of old paladins trying to fight the scourge and break through naxrammas, eventually "killing kel thuzad". At the same time you had the dark iron dwarves and dark horde poised to take over the world, but the only thing stopping them was that they were eternally at war in blackrock mountain, and their leaders Nefarion and Ragnaros were defeated.You had trolls trying to summon a blood good in Zul Gurub, but we defeated Hakkar and found out that this troll god thing was corrupting the emerald dream in the sunken temple dungeon.
You had two centaur clans at war with each other and you could side with one and make it the dominant faction in desolace.
You also had the AQ war effort, were both horde and alliance players had to farm lots of resources and give it to the war effort. In the meanwhile, you could do an epic quest chain that led to getting the scepter of AQ and the scarab lord title if you finished within 10 hours of the gates of AQ opening after the server got enough resources, and we killed an old god.
There was lots of little stuff going on too. Some tauren were plotting against Cairne and recently killed him, the emperor of the dark iron dwarves kidnapped/brainwashed the princess of ironforge, the dwarves discovered who the titans were, the defias brotherhood kidnapped the king of stormwind and it took the king 4 years to get back to stormwind, and Malfurion Stormrage was MIA due to being stuck in the emerald dream because of Fandral Staghelm.
Arugal unleashed the worgen and brought them to this world (they were originally meant to be from another planet or dimension), the scarlet crusade is pretty evil but epic and has marginal success in containing the scourge, humans lose stromgarde to a faction of old alterac nobles and ogres, and many many more.
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