Although reluctant to discuss solid numbers, Salvador again dismissed another myth that consumers in the market aren't interested in titles developed in the West – as proven by the success of Valve's The Orange Box."A not very well-known fact regarding Asia is that in our last fiscal year the packaged goods organisation was actually the best-performing part of the whole of EA," revealed Salvador in an exclusive interview published today. "You look at the numbers, and they're not particularly big overall, but it you look at the growth, it's massive."
"Actually the best-performing titles in Asia for EA Partners specifically - you'd be surprised, but actually the games that do well in the West, there's an understanding that maybe they won't do well in Asia. Maybe that's a misconception to a certain extent.
"The Orange Box from Valve did incredibly well here in Asia - again if you look at just the numbers, without context, they don't look very impressive and are relatively small proportion by Western standards."
It's not just the Asian markets with a good console penetration – such as Australia and Japan - where boxed product is shifting increasing numbers, with Salvador stating it's a "surprise" how well PC games sell in China.
EA Games Sell Well In Asia
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