Electronic Arts is to release a free online version of the popular Battlefield game to be supported by adverts and micro payments.
The PC game, Battlefield Heroes, will be available only online later this year, and will not be sold in shops.
The move marks EA's first major attempt to tap into new sources of ad-driven revenue in Western markets.
The firm has a free version of its Fifa game in South Korea, earning more than $1m a month through in-game sales.BBC News
http://news.bbc.co.uk/1/hi/technology/7199881.stm
Well we all knew it was going to happen sooner or later.
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