story and settings, even the best of gameplay can grow tired over time, and gameplay eventually becomes outdated. Look at zelda, one of the greatest games of all time but if a new kid to games played it today, he wouldn't see what is so great about it. But a game with an amazing story and setting can bring even the newest gamers and suck them into their world, like fallout and deus ex, system shock 2. But one more element I find crucial to games is...ART DESIGN! I believe graphics can highten the overall experience of a game, like driving to a certain location in a ferrari compared to a grand am. But graphics become out dated over time. Games like fallout have the amazing story and settings, but the graphics that are very outdated can make the game hard to play, especially for newer gamers. But an overall amazing art direction can make the game look appealing even years later. Look at world of warcraft, now where near better looking the age of conan, but I prefer the graphics engine better just because it still looks great on my big monitor and graphics just match how the game is supposed to be. And it runs a hell of a lot better to.
But of course some games don't follow those elements and still manage to be amazing. Rollercoaster tycoon for example, it has no story or no real setting but the gameplay is so unique and addictive its still fun all these years later.
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