EA didn't have that much to do with the game, it was only a co-publisher in the beginning of the release, the other party was Namco bandai who ended up paying for the servers before the game went offline. The publishers don't deserve the blame, well if they did consider them a small fraction that wouldn't even matter to be the fault of the end of hellgate london.
The truth fault is the developers of the game itself; Flagship Studios. They tried to do too much and ended up with a lot of nothing. Because of that the game was released in most cases unplayable, unfinished, and with a foreign pricing model people were all too uncomfortable with.
The was to be a AAA game ended up looking like and feeling like a game made by amatuers and by the like. Especially for how much time they put into the games (I think i first heard about hellgate back in 2002-3) they really didn't seem to polish much of anything for the release.
Hellgate officially died before a full year since it's release. Fail on what could be considered on cosmic scales. I'm pretty sure Bill Roper drinks himself to sleep or does drugs just to catch some Zs. Other people in the industry may feel his pain, but probably not sympathetic enough to keep anymore hope in him excluding the few he's working with now.
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