there's an article at 1up on the 'new ea.'
basically, the article talks about john riccitiello's return to ea as ceo in 2007 and the new approach he's been implementing since to try and preserve innovation in gaming. mainly the two new approaches are:
(1) dividing the company into 4 sections (ea sports, the sims, casual entertainment, and ea games); and
(2) rewarding (compensation, bonuses) dev teams based on their respective performance, rather than rewarding all equally based on how ea as a whole does.
basically, what john riccitiello is doing is keeping the dev teams small and separated from each other to a certain point while shielding them under the protective ea umbrella; essentially, his thinking is that "smaller teams with strong creative cultures make better games than large, top-down systems," and he's doing his darnest to keep teams small (while at the same time swallowing up emerging and promising dev teams).
this all sounds fine and well, but does this justify ea eating up any and every dev team that shows promise and innovative thinking? is this ultimately going to protect innovation? and how will this impact pc gaming? what do you guys think?
link to the article: http://www.1up.com/do/feature?pager.offset=0&cId=3167476
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