Hmm ... well i know Games for windows is like Xbox live for Pc soo it might have something to do with that... it says "Live" you know Xbox "live" Windows "live"
The game wouldn't be locked to your Live account. If that was the case you wouldn't be able to use multiplay gamertags. It's the same as any product key....
If you sell it and two gamertags log on using the same key it might get banned.
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