intel setting the woods on fire? burns consumer desktops in 2014

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ionusX

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#1 ionusX
Member since 2009 • 25778 Posts

the successors to intel's haswell lineup have had some interesting details emerge. based on infor ecieved from intel itself skylake and broadwell have been demoted to SoC (mobile and low power, carved up soldered-to-board desktop cpu's) chips rather than true cpu's and nothing has been put in there place. this would mean that after haswell there is a 2gen cpu gap with nothing to fill it.

this would mean that 2014 is intel's great departure from the consumer desktop market for good in favor of the mobile markets specifically atm it appears that ultrabooks are where their focus will be as well as trying to do something to save their smartphone market which is atm non-existant thanks to medfield being a dismal faliure across the board.

this is further compounded by intel's roadmap stating that in 2014 (likely late that year) haswell would be pulled from production permanently. welp.. how bout dem apples??

http://wccftech.com/intel-broadwell-skylake-bga-package-intel-focused-soc-mobile-chips-mainstream-cpus/

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jhcho2

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#2 jhcho2
Member since 2004 • 5103 Posts

Big deal. Intel once had a chip in development called Larabee which was meant to be Intel's solution to AMD's Fusion APU. The project was meant to be the next big thing for Intel which was gonna redefine the next generation of processors. The project failed and is now in the gutter. Did that mean Intel was gonna set the woods on fire? Far from it. Despite AMD's APU making it to the market, which is more than what can be said for Intel's Larabee....AMD still seems to be the more likely one to go bankrupt.

In this industry, chip makers will end up shelving a thing or two every now and then. Intel, AMD, ATI and Nvidia have all done it before. However, Intel has been posting profits in the billions, which just means that their buffer for screwing up is a lot larger. AMD on the other hand....has been posting losses and reducing headcounts. If there's one big company which is hanging by a thread....it's AMD.

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FireEmblem_Man

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#3 FireEmblem_Man
Member since 2004 • 20385 Posts

They have the Desktop market in control, and AMD continues to struggle. It makes sense for them to put more focus on making a presence in the mobile market.

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jhcho2

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#4 jhcho2
Member since 2004 • 5103 Posts

They have the Desktop market in control, and AMD continues to struggle. It makes sense for them to put more focus on making a presence in the mobile market.

FireEmblem_Man

OR...it could just be a PR talk. It's normal to demote a chip when development tests yield underwhelming results. Back then, when Larabee was not living up to the expected performance, Intel started yapping something about using Larabee processors for some 'special' niche in-house PCs. It's their way of saying that the product will not be able to reach the audience it was originally intended for.

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SolidPandaG

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#5 SolidPandaG
Member since 2005 • 218 Posts

the successors to intel's haswell lineup have had some interesting details emerge. based on infor ecieved from intel itself skylake and broadwell have been demoted to SoC (mobile and low power, carved up soldered-to-board desktop cpu's) chips rather than true cpu's and nothing has been put in there place. this would mean that after haswell there is a 2gen cpu gap with nothing to fill it.

this would mean that 2014 is intel's great departure from the consumer desktop market for good in favor of the mobile markets specifically atm it appears that ultrabooks are where their focus will be as well as trying to do something to save their smartphone market which is atm non-existant thanks to medfield being a dismal faliure across the board.

this is further compounded by intel's roadmap stating that in 2014 (likely late that year) haswell would be pulled from production permanently. welp.. how bout dem apples??

http://wccftech.com/intel-broadwell-skylake-bga-package-intel-focused-soc-mobile-chips-mainstream-cpus/

inb4solidpanda bububu my desktop!!

ionusX

Old news is old. Keep up will ya? More discussion of this here:

http://forums.anandtech.com/showthread.php?t=2284670

1. The posted article is nothing but conjecture at this point.

2. Even if they focus less on the desktop segment, they'll still be miles ahead of AMD, who may not even be around at that point. It's like sprinting in the Olympics vs a cripple. You might as well just slow down and jog to the finish line.

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horgen

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#6 horgen  Moderator
Member since 2006 • 127731 Posts

They have the Desktop market in control, and AMD continues to struggle. It makes sense for them to put more focus on making a presence in the mobile market.

FireEmblem_Man
They will basically take a break until AMD catch up with them you mean? If not AMD goes bankrupt first...
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ionusX

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#8 ionusX
Member since 2009 • 25778 Posts

this isnt exactly normal behavior.missing two lineups means likely the third isnt there as well. and so on. this likely means intel has just given up on the desktop market. and has moved on.

as stated many months back amd has been playing possum. they have all the console cpu contracts in their pocket and that means they effectively control gaming, which is a huge deal and a huge piece of intels market amd effectively controls. i think intel has simply realised that there is no point in continuing flogging amd and has decided to move onto bigger fish in the pond and amd now has free reign over the gaming market. i predict that within 5 years intel will ahve elft the laptop/ultrabook market for tablets and smartphones.

the thing that is intel is moving on to the bigger market which is cpu's for smartphones and tablets. and there is little you can do about it. this isnt exactly a break this is a 2-gen hiateus and based upon how they have moved a permanent move.

intel likes money they dont like customers.. thats why their sauldering skylake to a motherboard permanently

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GummiRaccoon

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#9 GummiRaccoon
Member since 2003 • 13799 Posts

the successors to intel's haswell lineup have had some interesting details emerge. based on infor ecieved from intel itself skylake and broadwell have been demoted to SoC (mobile and low power, carved up soldered-to-board desktop cpu's) chips rather than true cpu's and nothing has been put in there place. this would mean that after haswell there is a 2gen cpu gap with nothing to fill it.

this would mean that 2014 is intel's great departure from the consumer desktop market for good in favor of the mobile markets specifically atm it appears that ultrabooks are where their focus will be as well as trying to do something to save their smartphone market which is atm non-existant thanks to medfield being a dismal faliure across the board.

this is further compounded by intel's roadmap stating that in 2014 (likely late that year) haswell would be pulled from production permanently. welp.. how bout dem apples??

http://wccftech.com/intel-broadwell-skylake-bga-package-intel-focused-soc-mobile-chips-mainstream-cpus/

inb4solidpanda bububu my desktop!!

ionusX

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JigglyWiggly_

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#10 JigglyWiggly_
Member since 2009 • 24625 Posts

[QUOTE="ionusX"]

the successors to intel's haswell lineup have had some interesting details emerge. based on infor ecieved from intel itself skylake and broadwell have been demoted to SoC (mobile and low power, carved up soldered-to-board desktop cpu's) chips rather than true cpu's and nothing has been put in there place. this would mean that after haswell there is a 2gen cpu gap with nothing to fill it.

this would mean that 2014 is intel's great departure from the consumer desktop market for good in favor of the mobile markets specifically atm it appears that ultrabooks are where their focus will be as well as trying to do something to save their smartphone market which is atm non-existant thanks to medfield being a dismal faliure across the board.

this is further compounded by intel's roadmap stating that in 2014 (likely late that year) haswell would be pulled from production permanently. welp.. how bout dem apples??

http://wccftech.com/intel-broadwell-skylake-bga-package-intel-focused-soc-mobile-chips-mainstream-cpus/

inb4solidpanda bububu my desktop!!

GummiRaccoon

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what about these ponies http://www.youtube.com/watch?v=qw3DnhD8Gls&hd=1
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Jacobistheman

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#11 Jacobistheman
Member since 2007 • 3975 Posts

This isn't right. First of all, it is using a roadmap from 2008...not the newest roadmap and it is probably wrong (I could tell you more but I have a NDA). Also, SoC doesn't mean that it will be soldered on the motherboard. That has to do with the packaging of the chip, not the chip itself.

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SolidPandaG

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#12 SolidPandaG
Member since 2005 • 218 Posts

All this means (if any of this contains any ounce of truth) is that Intel is setting itself up to squeeze motherboard makers out of the industry like when they shut nVidia out of the chipset market. Less reliance on outside suppliers = higher margins. As node cadence shrinks further and further and the space between transisters decreases, Intel is able to squeeze more components onto the die itself. You saw this first with the memory controller moving on die and GPU too.

Intel will be looking to transition the PCH on die after Haswell with Skylake @ 14nm. Whether this relegates motherboards to connect board status only at that stage or further remains to be seen. There will be a day when they no longer have to have segmentations of various devices that join up together, everything will fit under one roof, under a single power envelope.

If one company can pull it off, it's Big Blue of course since their fabs are superior to any others out there.

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JigglyWiggly_

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#13 JigglyWiggly_
Member since 2009 • 24625 Posts

All this means (if any of this contains any ounce of truth) is that Intel is setting itself up to squeeze motherboard makers out of the industry like when they shut nVidia out of the chipset market. Less reliance on outside suppliers = higher margins. As node cadence shrinks further and further and the space between transisters decreases, Intel is able to squeeze more components onto the die itself. You saw this first with the memory controller moving on die and GPU too.

Intel will be looking to transition the PCH on die after Haswell with Skylake @ 14nm. Whether this relegates motherboards to connect board status only at that stage or further remains to be seen. There will be a day when they no longer have to have segmentations of various devices that join up together, everything will fit under one roof, under a single power envelope.

If one company can pull it off, it's Big Blue of course since their fabs are superior to any others out there.

SolidPandaG


I am happy that nvidia chipsets were abandoned.

I had a 680i and a 780i, they are just problematic.

About Intel, I want their cpus in my phones more common.

The atom in like the razr i can run the nintendo ds emulator at 60fps while the arm cpus do ~10fps. This is just because the original emulators have a lot of x86 optimizations, but still. Gotta replace that nds with my phone.

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GummiRaccoon

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#14 GummiRaccoon
Member since 2003 • 13799 Posts

[QUOTE="SolidPandaG"]

All this means (if any of this contains any ounce of truth) is that Intel is setting itself up to squeeze motherboard makers out of the industry like when they shut nVidia out of the chipset market. Less reliance on outside suppliers = higher margins. As node cadence shrinks further and further and the space between transisters decreases, Intel is able to squeeze more components onto the die itself. You saw this first with the memory controller moving on die and GPU too.

Intel will be looking to transition the PCH on die after Haswell with Skylake @ 14nm. Whether this relegates motherboards to connect board status only at that stage or further remains to be seen. There will be a day when they no longer have to have segmentations of various devices that join up together, everything will fit under one roof, under a single power envelope.

If one company can pull it off, it's Big Blue of course since their fabs are superior to any others out there.

JigglyWiggly_


I am happy that nvidia chipsets were abandoned.

I had a 680i and a 780i, they are just problematic.

About Intel, I want their cpus in my phones more common.

The atom in like the razr i can run the nintendo ds emulator at 60fps while the arm cpus do ~10fps. This is just because the original emulators have a lot of x86 optimizations, but still. Gotta replace that nds with my phone.

I really dug my nforce 2 with soundstorm

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JigglyWiggly_

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#15 JigglyWiggly_
Member since 2009 • 24625 Posts

[QUOTE="JigglyWiggly_"]

[QUOTE="SolidPandaG"]

All this means (if any of this contains any ounce of truth) is that Intel is setting itself up to squeeze motherboard makers out of the industry like when they shut nVidia out of the chipset market. Less reliance on outside suppliers = higher margins. As node cadence shrinks further and further and the space between transisters decreases, Intel is able to squeeze more components onto the die itself. You saw this first with the memory controller moving on die and GPU too.

Intel will be looking to transition the PCH on die after Haswell with Skylake @ 14nm. Whether this relegates motherboards to connect board status only at that stage or further remains to be seen. There will be a day when they no longer have to have segmentations of various devices that join up together, everything will fit under one roof, under a single power envelope.

If one company can pull it off, it's Big Blue of course since their fabs are superior to any others out there.

GummiRaccoon


I am happy that nvidia chipsets were abandoned.

I had a 680i and a 780i, they are just problematic.

About Intel, I want their cpus in my phones more common.

The atom in like the razr i can run the nintendo ds emulator at 60fps while the arm cpus do ~10fps. This is just because the original emulators have a lot of x86 optimizations, but still. Gotta replace that nds with my phone.

I really dug my nforce 2 with soundstorm

I don't know if those were good, but I've only had experience with the 680i and 780i. They literally crammed everything onto those boards, and people were rmaing those a lot.
One for the revision for quad cores they had a bug, so I had to rma for that.
Another because it stopped posting randomly, and then they sent me another board.
It wouldn't work I had to cmos reset when I got it, I thought the board was dead. It went to FF instantly on the led screen.
It no longer works anymore(surprise)

All my intel boards still work though.


somewhat relevent
http://www.youtube.com/watch?v=5orON9QERVQ&t=40s

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dramaybaz

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#16 dramaybaz
Member since 2005 • 6020 Posts

They have the Desktop market in control, and AMD continues to struggle. It makes sense for them to put more focus on making a presence in the mobile market.

FireEmblem_Man
This, pretty much.