I know that monthly fees are required to maintain the servers for MMORPG games and some games have microtransactions and some monthly fees. But now, Blizzard is gonna do both, by adding the re-customization feature in the game. This new feature will allow you to change your character's look and even gender but at the price of $15. Certainly, this is optional and it doesn't bother many people since they just don't care about their looks but there are others who do. And as soon as Blizzard sees how much extra income this feature gives them, they will start making more microtransactions that at some point can become essential for a better success in the game.
There are a lot of other MMORPG's that use this way to make money. You level up to a certain point and from there on, you basically have to pay for some items just to get forward in the game. Sure, it's "optional" but there are already features that are payed through microtransactions that give major advantages to be more successful.
So, in near future, you might see WoW becoming the most expensive MMORPG to date. You pay for WoW+2 expansion packs (you seriously need those)+monthly fees+microtransactions.
I'll put my flameshield on just in case since there may be a lot of WoW fanboys on these forums. Oh, and I beg of you not leave comments like "You're just poor", because I am a poor college student but wealthy enough to play an MMORPG with monthly fees.
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