Radeon AIB Partners "Frustrated" at AMD

From TechpowerUp:

Radeon AIB Partners "Frustrated" at AMD

Troubles mount for AMD as its Radeon add-in board (AIB) partners have reportedly expressed frustration at the company's lack of competition for NVIDIA GeForce GTX 1080 and GTX 1070 graphics cards, and the timing of the company's May 26 unveiling of its Polaris 10 graphics card, which could be missing in action at the 2016 Computex expo. NVIDIA recently launched its GeForce GTX 1080 and GTX 1070 graphics cards, which are impressive on paper, with timely market availability by May 27 (for GTX 1080) and June 10 (for GTX 1070).

AMD hasn't launched a new performance-segment GPU since 2012. The company has been continuously re-branding its big high-end chips as performance-segment chips of future generations, which inevitably lose out on performance/Watt against NVIDIA, which has been launching new performance-segment chips since the GeForce "Kepler" architecture. AMD reportedly hasn't shared any strategy to counter the GTX 1080 and GTX 1070 with its partners, nor has it named a successor to its R9 Fury series. It is, however, pacifying partners with good price-performance gains for its upcoming "Polaris" chips, which should help it win key mid-range and the lower-end of the performance-segment.

So that explain's Horgen's thread about Vega on October.

AMD Pulls Radeon "Vega" Launch to October

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I posted them together cause I think the first problem made AMD to try to bring Vega sooner.

No no no. I don't want this to turn into another field as Intel/AMD is on the CPU...

I judge silence from them that there are problems they don't want to share or that they are far from being done with their polaris chip. How long ago was the tape out for the polaris chips, if anyone know...?

@horgen: AMD faced a lot of financial problems that left them behind in RnD.

Imagine that from the time AMD released GCN, Nvidia released, Kepler, Maxwell and now Pascal.

I hope the new architecture will be competitive to Nvidia and to be honest, they don't have to beat Nvidia in their full GP100 model which costed in RnD as much as whole AMD worth (from what Nvidia's CEO said), just to be competitive up to $500-$600 cards.

I think Polaris will give them a lot of cash, since it seems to be a very good option at $200-$300.

they need to chill, amd has no money, they have been doing paper launches a lot recently, they say something has launched and then it doesn't show up in stores for weeks, see the recent refreshes like the x4 880k.

they have been signing deals with the Chinese companies, selling stakes in company operations which is also a creative way of removing workers from the balance sheet, selling some patents, to get some liquid cash flow going.

It is also important to have the fastest card from time to time. If people know nVidia has the fast top tier card, they might opt for nVidia because they believe they are faster at every price range.

AMD's GPU market share is currently too small to justify competing with nVidia in the performance/enthusiast GPU market without first building a solid financial foundation in the mainstream, mobile, and OEM markets. Considering their financial status, they're making the right choice by grabbing the guaranteed income and ensuring that they have plenty of cashflow when they start competing with nVidia in the near future, as the enthusiast market is a riskier one for AMD...

Well, not always. Nvidia didn't have the fastest top tier card only 2 times in the last 10 years and only cause AMD released new fabrication GPUs faster (HD5870 and HD7970). But AMD had good market share other times too.

:P

Nvidia just dropped the nuke on amd with its 1070 actually...but hope amd stays in competition because competition is actually a great thing in tech