Sorry if old news, I just heard of it.
http://games.on.net/article/14803/RIFT_Tries_Its_Luck_in_the_Free-To-Play_Arena_with_RIFT_Lite
I don't think F2P is because an MMO failed, I think it's just the way MMOs NEED to go these days with so much competition and when they don't have a big name behind them.
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