Samsung i8150 advert in guitar hero and pro evo?!

What the hell is going on lol. In both my pro evo 2009 and guitar hero, picture adverts for the Samsung i8150 moblie phone have suddenly atarted to appear :/. It has only begun in the last few days. The games run fine but suddenly have these pictures mid game.

for example, in guitar hero 3, in the underground bar-type venue, on the wall this pic has suddenly appeared :S

Virus? or have samsung paid for this to happen? It might be happening in other games i have too but i havent checked em all yet  lol

anyone know why? Cheers in advance