Should we pay less for digital downloaded games?

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BSC14

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#1 BSC14
Member since 2002 • 4187 Posts

I have wondered why we pay the same price for something when there is no cost to the devs for material or shipping or anything like that other than bandwidth.

Kind of seems like they would be making more $ off of games this way...or am I missing something?

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Krelian-co

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#2 Krelian-co
Member since 2006 • 13274 Posts

no. when you buy a game you buy an intellectual property, the retail box when mass produced hardly cost anything to them.

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JohnF111

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#3 JohnF111
Member since 2010 • 14190 Posts
Ha! Like that'll ever happen... I do think it should be cheaper to buy DD especially on places like Origin where the money goes directly to EA.
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the_bi99man

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#4 the_bi99man
Member since 2004 • 11465 Posts

Yeah, that's why console manufacturers can get away with selling the console at a loss (at least at first). They make their money back on the games. There's the initial cost of developing the game in the first place, but once that's done, they manufacture the discs and cases for pennies a piece (if that), then sell em for $60.

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topsemag55

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#5 topsemag55
Member since 2007 • 19063 Posts

What, no poll? You should feel bad.

You don't own the game, just the right to install & run it.

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LordRork

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#6 LordRork
Member since 2004 • 2692 Posts

The servers still require maintaining, so while physical discs/boxes might make up a £1 of a game, that's offset by ensuring the servers have enough bandwidth and so on.

And with costs of games development going up every year, don't expect anything to come down ;) .

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rockydog1111

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#7 rockydog1111
Member since 2006 • 2079 Posts

Gotta keep servers running for you to be able to download the game from. Plus maintenance etc. It probably cost close to the same.

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kraychik

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#8 kraychik
Member since 2009 • 2433 Posts

I have wondered why we pay the same price for something when there is no cost to the devs for material or shipping or anything like that other than bandwidth.

Kind of seems like they would be making more $ off of games this way...or am I missing something?

BSC14
Actually, in many circumstances the physical media is a cheaper option for consumers like us that the downloadable form. I understand where you're coming from, as I've thought about this myself, but there are advantages to purchasing games online that you can download. Primarily - the convenience advantage. Clearly there's a premium many folks are willing to pay for that advantage.
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thanoswf

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#9 thanoswf
Member since 2012 • 29 Posts

I hate digital,i don't ever care if the game requires steam or not,i just want the physical copy in my hands.Digital should be at least -10$.

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RobertBowen

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#10 RobertBowen
Member since 2003 • 4094 Posts

Ha! Like that'll ever happen... I do think it should be cheaper to buy DD especially on places like Origin where the money goes directly to EA.JohnF111

I agree with this. For a digital PC game, the publisher is cutting out the retailer, along with the costs of physical manufacturing, packaging, storage, distribution and in-store advertising - so the cost to the end consumer should be lower to reflect that.

And I don't believe server/bandwidth costs are as high as manufacturing/distributing a physical retail product, especially overseas.

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JC_Spot

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#11 JC_Spot
Member since 2012 • 431 Posts
For new games you may pay the same but with all the Steam sales you do save money. You can't go to a store and buy games for a few dollars.
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Kh1ndjal

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#12 Kh1ndjal
Member since 2003 • 2788 Posts
i would imagine shipping would be expensive considering the price of fuel. but having different pricing creates a whole set of new problems for the publishers, such as retailers being pissed off, so there's that.
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BrunoBRS

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#13 BrunoBRS
Member since 2005 • 74156 Posts
don't know about you, but with the massive, constant sales the digital gaming market gets, i already pay less.
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RobertBowen

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#14 RobertBowen
Member since 2003 • 4094 Posts

but having different pricing creates a whole set of new problems for the publishers, such as retailers being pissed off, so there's that.Kh1ndjal

But the opposite seems to be true at the moment. Retailers of physical games seem to drop prices more quickly, and to a level often much lower than the digital version. There are some games that I can buy for half the price from Amazon compared to the digital version, and that's crazy.

Unfortunately this leads to some people believing the cost of the digital version is highly inflated, whereas the physical retailer is taking a big hit just to shift copies of a game that may not be selling well.

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LordRork

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#15 LordRork
Member since 2004 • 2692 Posts

And I don't believe server/bandwidth costs are as high as manufacturing/distributing a physical retail product, especially overseas.

RobertBowen

Hiring a shipping container to transport something overseas costs something like $1000 long distance. You can pack tens of thousands of DVD cases into a container, so the price per unit for transport is negligible. Retail, a DVD costs something like a $1 and a DVD case about $0.30c; in bulk they're going to cost a lot less.

So don't discount the price of server maintenance, which is an ongoing issue and the electricity bill for a 24 hour service.

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James00715

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#16 James00715
Member since 2003 • 2484 Posts

Yes, I believe we should pay less. The publisher isn't paying for printing, boxing, and shipping. The only cost they pay for digital is the bandwidth to download it, but that's nothing compared to printing, boxing, and shipping. It won't happen though. Not until retailers mostly disappear. That won't happen until everyone has high speed internet. Right now there's around 30% of the population without high speed.

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CyberLips

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#17 CyberLips
Member since 2009 • 1826 Posts

I hate digital,i don't ever care if the game requires steam or not,i just want the physical copy in my hands.Digital should be at least -10$.

thanoswf
totally agree :P
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RobertBowen

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#18 RobertBowen
Member since 2003 • 4094 Posts

[QUOTE="RobertBowen"]

And I don't believe server/bandwidth costs are as high as manufacturing/distributing a physical retail product, especially overseas.

LordRork

Hiring a shipping container to transport something overseas costs something like $1000 long distance. You can pack tens of thousands of DVD cases into a container, so the price per unit for transport is negligible. Retail, a DVD costs something like a $1 and a DVD case about $0.30c; in bulk they're going to cost a lot less.

So don't discount the price of server maintenance, which is an ongoing issue and the electricity bill for a 24 hour service.

Yes, I understand that. But you are not paying 24/7 maintenance and electricity for just one game title on that server. The cost is spread across hundreds of game titles being distributed via that server (or server farm), so the associated cost 'per franchise' is effectively lower.

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skipper847

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#19 skipper847
Member since 2006 • 7334 Posts

try steam steam mid week madness sales.

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DJ_Headshot

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#20 DJ_Headshot
Member since 2010 • 6427 Posts

Usually you can preorder a a digital copy and get a discounted price for doing so(%10 usually) and its not as if the price remains there for long. The frequent and heavy discounts on game prices more then make up on it imo. I'd wish more forms of digital distribution adopted the steam model with frequent sales that discount the price in increasing amounts as the game gets older so we can buy it at the price we feel it is worth. It would be nice if they charge less right off the bat but this is a business after all and devs/publishers are looking to make a profit so I'm fine with it because the price do drop with the frequent sales if that didn't exist and it was like console level DD where they keep the prices as high as possible rarely if ever dropping the price I would have a problem with it.

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Masenkoe

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#21 Masenkoe
Member since 2007 • 4897 Posts

The only thing is affects is new releases. Nearly all of DD titles are way cheaper in sales. I could honestly give two sh*ts about this whole mess because I rarely buy new because it's not easy to drop $50-60 on a game.

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#22 Avenger1324
Member since 2007 • 16344 Posts

Yes I think DD versions of games should be cheaper than their retail versions.

As others have stated - no costs of manufacturing a physical product, packaging, storage, distribution, end retailer cut (may incur DD cut depending on dev and outlet).

It does make me laugh when I see things like "Digital Deluxe" edition featuring a PDF of the game world map - where the retail version would be a nice printed poster or cloth map for certain games. Ooh a free PDF picture - that'll convince me to buy digital.

As for costs of maintaining servers to provide the game for download - well that is in the best interest of the developer to keep low. Find new ways of compressing the data or repackaging it for download - ultimately not that different from the current ways of trying to cram large amounts of data onto a DVD or biting the bullet and admitting you need more than one disk to ship the game.

DD bypasses a lot of the costs associated with a retail copy and I feel some of that should be passed on to the consumer.

Of course games aren't priced on how much they cost to make or related to how many they think they can sell - they are priced at a socially acceptable level determined in each country - a new game in the UK will cost £30 for PC or £40 for consoles.

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#23 yellonet
Member since 2004 • 7768 Posts

no. when you buy a game you buy an intellectual property, the retail box when mass produced hardly cost anything to them.

Krelian-co

Actually it's the other way around, download games cost nothing to make new copies of or to distribute around the world. The physical discs, manuals and boxes and their delivery to physical stores do cost a lot of money.
That's why packaging has gone from very nice boxes with thick detailed manuals through slim cases with a flyer as a manual to downloads.

And still we're expected to pay the same.

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#24 JangoWuzHere
Member since 2007 • 19032 Posts

What I find crazy is that developers will sell digital versions of collector's editions. The digital version costs just as as much as the retail version. Why would anyone buy the digital deluxe version of Mass Effect 3 if you can't get that comic, artbook, and lithograph in physical form? You also don't get the collector's box or the tin casing for the disks if you buy the digital version...

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Elann2008

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#25 Elann2008
Member since 2007 • 33028 Posts

What I find crazy is that developers will sell digital versions of collector's editions. The digital version costs just as as much as the retail version. Why would anyone buy the digital deluxe version of Mass Effect 3 if you can't get that comic, artbook, and lithograph in physical form? You also don't get the collector's box or the tin casing for the disks if you buy the digital version...

JangoWuzHere
I agree with this specifically. You'll have to run to Fedex Kinko's print shop to print the "cool" map and it'll never be that same great quality done by the publisher/developer themselves - plus it will cost you a nice little fee to print that thing. And then you have the artbook, and prints.. yeah... Digital version are only good when standard unless the other versions have in-game items worth using.
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#26 Elann2008
Member since 2007 • 33028 Posts

[QUOTE="Krelian-co"]

no. when you buy a game you buy an intellectual property, the retail box when mass produced hardly cost anything to them.

yellonet

Actually it's the other way around, download games cost nothing to make new copies of or to distribute around the world. The physical discs, manuals and boxes and their delivery to physical stores do cost a lot of money.
That's why packaging has gone from very nice boxes with thick detailed manuals through slim cases with a flyer as a manual to downloads.

And still we're expected to pay the same.

This. Krelian? Hardly cost a thing? It costs GAS to drive many trucks to several hundreds, even thousands of retailers. And then you will have to cut the retailer like Gamestop, a percentage for selling your game. It cost more than what you think. And then the cost of making the boxes, and all the goodies, the game inside. Tons and tons of ink...tons of it.
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#27 Wasdie  Moderator
Member since 2003 • 53622 Posts

If you don't like the price of games, then don't buy them. Maybe if you can convince everybody else that games aren't worth the money at their price, they'll drop in price when the sales drop.

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#28 k2theswiss
Member since 2007 • 16599 Posts
IF sold right from the dev it should...
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#29 Kh1ndjal
Member since 2003 • 2788 Posts

[QUOTE="Kh1ndjal"]but having different pricing creates a whole set of new problems for the publishers, such as retailers being pissed off, so there's that.RobertBowen

But the opposite seems to be true at the moment. Retailers of physical games seem to drop prices more quickly, and to a level often much lower than the digital version. There are some games that I can buy for half the price from Amazon compared to the digital version, and that's crazy.

Unfortunately this leads to some people believing the cost of the digital version is highly inflated, whereas the physical retailer is taking a big hit just to shift copies of a game that may not be selling well.

i'm not entirely sure why sellers of physical copies can do that. from what i understand, digital copy sellers like steam cannot drop the price of games for sales or in general unless the publisher or developer agrees to it in some form. are retailers not held up to the same agreement? is this true, and if so, why can retailers sell for a lower price but digital distributors can't?
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#30 kraychik
Member since 2009 • 2433 Posts
[QUOTE="yellonet"]

[QUOTE="Krelian-co"]Actually it's the other way around, download games cost nothing to make new copies of or to distribute around the world. The physical discs, manuals and boxes and their delivery to physical stores do cost a lot of money.
That's why packaging has gone from very nice boxes with thick detailed manuals through slim cases with a flyer as a manual to downloads.

And still we're expected to pay the same.

Elann2008
This. Krelian? Hardly cost a thing? It costs GAS to drive many trucks to several hundreds, even thousands of retailers. And then you will have to cut the retailer like Gamestop, a percentage for selling your game. It cost more than what you think. And then the cost of making the boxes, and all the goodies, the game inside. Tons and tons of ink...tons of it.

You do a good job of regularly pointing out to people how goods and services don't just magically appear out of thin air. It's too bad that so many people seem not to understand how much it costs to do things they (mistakenly) take for granted as extremely inexpensive.

What I find crazy is that developers will sell digital versions of collector's editions. The digital version costs just as as much as the retail version. Why would anyone buy the digital deluxe version of Mass Effect 3 if you can't get that comic, artbook, and lithograph in physical form? You also don't get the collector's box or the tin casing for the disks if you buy the digital version...

JangoWuzHere
Yeah, that definitely makes no sense. Stupid marketing, it looks like. RobertBowen is right, though, I can often find cheaper copies of physical media at standard retailers. I'll give you an example, the other day I bought World in Conflict (the package contained both the original game and some Russian-themed expansion pack) for $10, and Supreme Commander 2 for $5. I wonder if retail games have much of a future, at least for the PC.
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#31 trodeback
Member since 2007 • 3161 Posts

For new games you may pay the same but with all the Steam sales you do save money. You can't go to a store and buy games for a few dollars.JC_Spot

This. You can get older games for $5-10 where as in the store they're still over $20.

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#32 Captain__Tripps
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[QUOTE="RobertBowen"]

[QUOTE="Kh1ndjal"]but having different pricing creates a whole set of new problems for the publishers, such as retailers being pissed off, so there's that.Kh1ndjal

But the opposite seems to be true at the moment. Retailers of physical games seem to drop prices more quickly, and to a level often much lower than the digital version. There are some games that I can buy for half the price from Amazon compared to the digital version, and that's crazy.

Unfortunately this leads to some people believing the cost of the digital version is highly inflated, whereas the physical retailer is taking a big hit just to shift copies of a game that may not be selling well.

i'm not entirely sure why sellers of physical copies can do that. from what i understand, digital copy sellers like steam cannot drop the price of games for sales or in general unless the publisher or developer agrees to it in some form. are retailers not held up to the same agreement? is this true, and if so, why can retailers sell for a lower price but digital distributors can't?

A digital copy, the developer/publisher doesn't get the money until the end user buys a copy. A retailer selling a physical copy has already paid for it and should be free to do what he wants with it.
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ShadowDeathX

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#35 ShadowDeathX
Member since 2006 • 11699 Posts

The reason why they are priced similarly is because if the digital game costs less than MSRP, then the physical retailers will complain and not sell the game at all. So games are priced similarly for a time period after launch (Normally 3 to 6 months).