Something Interesting about publishers..

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GreyViper

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#1 GreyViper
Member since 2004 • 122 Posts

Some interesting news have surfaced that have pretty much cemented my opinion that most big publishers are acting in bad faith or covertly hostile toward hired small developers. It seems that example set by EA and Activision has become a norm in gaming industry, where developer is used up and cast aside after delivering a project. Because there is no shortage of other developers who will take their place and the process is repeated again.

Thanks to sgc_meltdown from Codex pointing out Black Hole spent more than one million euros out of its own pocket just to finish H6

http://heroescommunity.com/viewthread.php3?TID=37279&pagenumber=8

I worked for Black Hole during the whole H6 development. For us, it was a dream project as we were real fans of the Heroes series, having played it since the original King's Bounty on Commodore 64. And I can tell you it was the UBI producers who didn't keep their deadlines, and that was what led to a total failure of the whole development. Back in 2008, during the contract negotiation process, UBI business decision makers didn't want to hear about making it into the contract that in case of any UBI delays there would be any penalty for UBI. This was a stupid decision of a business development boss (she said "UBI would never be late with any deliverables".... HAHAHA). And that led to an awkward situation where the whole development got snowed up... but the UBI producers kept telling Black Hole that "no worries, guys, there would be more time and budget, just do what we say". It was then that one faction, Academy had been removed from the content list, as well as many other things. And then, at half of the development, Romain suddenly quit, Erwan was removed from the project - he was "elevated" to the position of Might and Magic Brand Director, which meant his direct involvement in the development was over -, and BH was left there with the blame. Just an example, the final story script - which was UBI responsibility - was delivered to BH after 27 months... while originally there was 24 months for the whole development. No comment.

As for BH commitment, BH used up all its 6 months reserves just to be able to finish the project... this was more than 1 million Euros!!! And they (we) did this knowing it would never be payed back, as royalty would only be paid after 2M Heroes sold at full price. We all knew 2M copies would never be sold (neither at full price nor at reduced price), still we wanted to finish the project. During the last 10 months, our full team worked 24/7, without any chance for compensation... and because of this, we didn't have any resources to find other projects and make sure BH would survive after the release of Heroes 6. In the meantime, our new UBI producers kept telling that "the BH team is not working during the nights and weekends, and is not committed to the project at all...". I can only say, just ask any of the BH team members of their commitment...

As for the many bugs: Heroes 6 is a gigantic project, with 1.5-2 million lines in the source code. This is bigger than most RPGs. Such a project can only be finished with good quality if there are several years and a huge budget (i.e. Blizzard games), or if there is a strict design lock date after 7-9 months of the start of development... in case of Heroes, the UBI guys were adding new ideas and were changing existing features during the whole development, even at the last months, so it was simply impossible to make a stable game for release. Just see what they are now doing with patch 1.3 (BH is not involved in that at all btw.). They cannot release a simple patch with a few smaller fixes in time, they are already in a 2-3 weeks delay. This is because the code is extremely complex, and UBI does not have the team to overview it and make it work in time, even if the Limbic guys are really great (and no, they are not involved in the Heroes development from the project start, they joined like 20 months later).

Some examples of what BH added to the game at their own cost, just to make the game better:
- Town screen (we hate the current version, but it is still better then the "let's make a screen shot from the adventure map 3D town and use it as a town screen" that UBI wanted - we could have made a much better one, but didn't have money and time).
- Additional ingame cutscenes (I know cutscenes are not great, but again, we received the story after 27 months... we only had a couple months to make the cutscenes from scratch, and a very limited budget - and I think that the overall visual quality of the game proves to anyone that we could have made really great cutscenes if we had had the time and budget).
- 300 unique Combat Maps (there were 20 in the contract)
- 3D animated Main Menu (UBI wanted a simple still image)
- Additional NPCs
- Campaign Overview Map (Campaign Window)
- and many more........

And what were the UBI decisions:
- Less resources
- No fullscreen town screens
- Only five factions (as a consequence of the continuous delays of UBI deliverables)
- Creature pool
- and many more such "great" changes.........

This project cost Black Hole its existence... while UBI is making profit on Heroes 6.

And just some more thoughts: UBI EMEA were working with four 3rd party developers during the Heroes development:
- Capibara - They made the really good (and financially successful) Clash of Heroes. The are not working with UBI anymore.
- Eugene Systems - They made R.U.S.E. They are not working with UBI anymore.
- Black Hole - They made Heroes 6. They are not working with UBI anymore.
- Techland - They made a 47% game for UBI (Call of Juarez: The Cartel - http://www.metacritic.com/game/pc/call-of-juarez-the-cartel) - They are still working with UBI EMEA on a big project.
We heard the UBI guys blame those developers (and Nival) many times... I guess BH was blamed the same way to those developers.

It is always the developer who is responsible...



Aonther Intersting news that caught my eye was Zynga expects to acquire more companies to rival OMGPop deal

When some people are rejected they use it as motivation to improve their own lives: start working out, eat healthier, study harder, create something beautiful. Other people take it personally and start manically hitting on anything in a 50-mile radius to prove that one person was so terribly wrong. Zynga, it turns out, takes rejection personally, and as companies are more people than people are, it's planning a years-long acquisition spree, CEO Mark Pincus tells Bloomberg.

Rovio, the developer of Angry Birds, rejected an offer from Zynga for $2 billion, Bloomberg writes, and from 2010 to 2011 Zynga spent $147 million to acquire 22 companies, and $180 million on Draw Something's OMGPop alone. Zynga's merger chief Barry Cottle is searching for companies with blockbuster social games on the same scale as Farmville and Cityville, Bloomberg says.

Zynga plans to handle "a few" deals similar to or larger than the OMGPop acquisition in the next three to five years, Pincus says.

"We're sitting in a very advantageous position," Cottle says. "We have a significant amount of cash, we have no debt, and we have access to debt to be as aggressive as we need to be." Zynga has $1.81 billion in cash and short-term investments and its stock is unstable, dropping 3.2 percent this morning to $10.59, Bloomberg notes. Let's hope that with all those new employees Zynga is transplanting and taking on, a few of these acquisitions work out as expected.



What makes this interesting is that string of high-level EA corporate defections to rival Zynga. So right now it looks like they are trying to recreate EA over again with same attitude.

http://www.mcvuk.com/news/read/rumour-ea-preparing-for-500-1-000-layoffs/094475

Edit: Original post was eaten so this is fixed version

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Blake135

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#2 Blake135
Member since 2008 • 3994 Posts

Thats why I love the idea of Kickstarter, the Big Publishers will still sell milions but I hope gamers slowly turn away from them.

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SKaREO

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#3 SKaREO
Member since 2006 • 3161 Posts
EA and Ubisoft are both despicable. Activision is intelligent and extremely evil. I have more respect for Activision for pioneering new ideas. EA and Ubisoft are despicable for trying to copy whatever Activision is doing. Battlefield 3 got turned into a Call of Duty clone for example. On top of that, EA uses shady marketing practices and generally ignores it's customers. These three companies have no place in the gaming industry. They are only here because a lot of sheeple buy their games regardless of how despicable the company is. That's the reason it will continue. But I won't be there. I won't be buying any games from these companies again. Unfortunately this means I have to strongly consider skipping Diablo 3 because Blizzard is now a major part of Activision. The entire industry is just crap now, so I'm going to be investing my money in the indie titles and hope another diamond in the rough will be spotted. R.I.P. Video Games. I have some good memories I don't want to taint with the ways of new.
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RobertBowen

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#4 RobertBowen
Member since 2003 • 4094 Posts

Thats why I love the idea of Kickstarter, the Big Publishers will still sell milions but I hope gamers slowly turn away from them.

Blake135
That makes two of us. The big publishers have had a power grip on the industry for too long, and the OP's article just shows how their meddling can ruin a project, and ruin the developer in the process. We all know this goes on, and so many great developers have hit the wall over the years. More developers need to find alternative avenues of funding. Kickstarter is one way, but I still think veteran developers need to band together to form their own crowd-source funding project specifically for video games, and build a community of developers around it. If they did what they suggested via Kickstarter, and each invested 5 per cent of their profits into a community fund, more development studios could break away from the iron grip of publishing houses, and we'd see more creative and innovative games. I know that publishers have been needed in the past to provide funding for projects, but now they exert far too much control and influence over the design of the end product. Their greed is stifling innovation, creativity and common sense, while placing ever more restrictions on the end consumer. In future my money will be going more and more to indie developers, and publishers who give more creative freedom to their development studios. The latter seems to be in shorter supply these days.