Its a case of it being priced right. Battlefield 'Nam, all the Borderlands DLC, RDR Undead Nightmare, the Oblivion expansions (Shivering Isles) and others are good examples of DLC done right and priced right. Some DLC/Expansions get their own release, look at Dragon Age:Awakening andDivinity 2. I thik its silly when a developer expects you to pay for something trivial likea weapon for 79p or a single multiplayer map for £1.
Im under the impression that small updates like that should be free, Im guessing afew weapons would take about 5/6 hours of coding to get working, tested, and distributed. So that would mean a studio spent roughly £70 making it and they will sell it for around £3. so if even as little as 100 people buy it they have made £230. A similar thing for map packs and vehicles.
Big story updates with new voice acting, storys, maps, weapons, level cap and allt eh rest deserve to have a markup because some real effort went into it. We all know some studios take real advantage of the fact most gamers systems are wired to the net, Look at Valve (TF2, L4d, CSS etc), Killing Floor, Some MMO's they all regularly update the game without charging you.
Although In some cases I would rather a developer divide up the content so you can choose what you want/dont want. For example If I can save 50% of the price of the DLC by missing out stuff like "Hats" or skimpycharacter clothing, and keep my level cap increase and awesome new weapons Im on board.
I think the little DLC updates are just developers way of letting you choose what you want out of your game.
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