With Total War heading into the MOBA genre and a huge new release in the series coming in the form of Rome II, it makes sense that Sega would run a promotion like this. Total War: Arena is in development and still looking for closed beta testers, but Rome II owners will get special privileges.
Privileged access to Total War: Arena will include first access to closed beta, in-game Legion Armoury bonus, and about $15 of the in-game currency that should get you started. There's no solid word on when the beta for Total War: Arena will begin or when you'd get those perks, but if you're buying Rome II anyway, it's a nice bonus.
You'll have to head over here for all the info you'll need about the special promotion. Total War: Rome II is out on September 3rd.
http://www.rtsguru.com/game/541/article/6383/Buy-Total-War-Rome-II-Get-Premium-for-Total-War-Arena.html
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