in case you didnt realize, lately, the developers have been offering in-game exclusive bonus to people who pre order their game.
for exmaple, Mass Effect 2, if you pre order now, you get this in-game item called Inferno Armor which is basically much overpowered item compared to regular item you find in game.
if you pre order Napoleon Total War, you get extra available units that you can hire.
if you pre order Star Trek Online, you get exclusive armor that has better stats than any other regular armors.
the point that i wanted to make was that, all these "exclusive item" should have been in the original game in the first place. I mean, it really looks cheap marketing tatics to me. Anyone in the modding community can tell that adding "exclusive item" into the inventory of player in the start of the game takes the least developing time.
even 2 or 3 years ago, having 10-20% discount was given to most of pre ordered game and I thought that was fair. (for making a purchase as you take risk of buying an unreviewed game.)
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