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In the history of product marketing no one "expands" their market by making a product more expensive.
Expansion is by adding more value or decreasing price. You don't go backwards and suddenly make it more expensive with questionable value. They've spent the last year dissing HDMI and 1080P I'm curious how they intend on marketing this.
Also, by definition, calling it "elite" means every current existing owner is a "not-elite". It's a poor choice of terminiology.
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