Recently I've been hearing a lot about downloadable content. Games like GTA IV, Mirror's Edge and Fallout 3 are all about to get new and exciting content for gamers to play through, and in theory it sounds like a great idea. But the question that's stuck in the back of my head is "Is it worth it?" Downloadable content ain't cheap. I was surfing Playstation Network a week or so ago and came across the new Jedi Temple DLC for Star Wars: THe Force Unleashed, and thought "A new level and skins? That sounds pretty cool." Then I saw the price. £7.99?!? How in God's name can Sony justify charging that much? I bought the game on release at roughly £32. Does that mean that the amount of content in the DLC will roughly add up to a quarter of the content in the original game? Not even close. With one new level compared to the nine already available and four new costumes to the thirteen already available (not including the dozen or more extra costumes available through cheat codes), this pack seems to be far less than good value for money. Similarly, DLC for Dead Space seems set to rip gamers off in the content area, offering a few new weapons/armour skins and tinkered with stats all for the low low cost of £3.49. These prices are extortionate; I'd be willing to pay £2 or £3 for the Star Wars DLC and around 50p for the Dead Space stuff at most.
Part of me sometimes wonders how Sony can hope to sell such content at these prices, but it seems people are lapping it up. I often hear about people buying DLC, whether it be friends or people on forums, and honestly thinking they'd made a worthwile purchase. It then occurs to me how Sony is operating this scheme: by offering DLC to people, simply by SHOWING it to you, it makes you feel as though your game is lacking, as if it's incomplete somehow. I've felt this nagging feeling in the back of my head myself. In order to feel like they've purchased the full game, people are going to be prepared to pay premium costs to add smaller and smaller extra content and improvements to their games, and this is where the real scam of DLC lies. I hope that sometime in the future Sony and Microsoft will review the cost of their DLC and make it more realistic, but as long as people are happy to pay for it this seems unlikely.
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