Im pretty confused and upset about something

Allright, I just started working for Dell Computers yesterday.  Well We also sell some other companies products from our Kiosk.  We have a beautiful 7000:1 Contrast 46' Sony Bravia TV.  Here is what is confusing and at the same time upsetting.  We are selling the tv for $3099.. bundled with.. get this.. a freaking Xbox 360 premium console.  WTF?  I know Sony partners with Dell, and of course Microsoft does too.. but putting a Sony tv with its arch rival in the console business?

here is a link for proof.

http://configure.us.dell.com/dellstore/config.aspx?c=us&cs=19&l=en&oc=S46V2500&s=dhs 

Good deal, I'd buy that.

Looking for a 1080p HDTV anyway, too bad I don't live in the USA.